PGDM in MARKETING

PGDM (MARKETING)

GENERAL MANAGEMENT:

Principles & Practices of Management
Managerial Economics
Macro Economics
Managerial Statistics
Quantitative Techniques
Organizational Behaviour
Business Communication
Personal Management

MARKETING SUBJECTS

Principles of Marketing Management
Market Research (I)
Sales Management
Services Marketing
B2B Marketing
International Business (I)
Marketing Management (II)
Market Research (II)
International Business (II)
Consumer Relationship Management
Casestudies in Marketing Management

FINANCE:

Basic Accounting
Financial Management (I)
Management Accounting
Cost Accounting
Financial Management (II)

STRATEGIC MANAGEMENT:

Strategic Management
SPSS Software

PRODUCTION & OPERATIONS:

Production & Operation Management
Marketing Logistics
Supply Chain Management
Project Management