PGDM : Marketing

P.G.D.M. is a two year Post-graduate diploma accepted by A.I.C.T.E. ., Ministry of H.R.D., Government, of India. The program outfits candidates with basic management skill & detail cognition of their selected arena of specialisation. I.M.S. through its global -alliance has change a modern program with concentration on main management arenas & provides cautiously chosen elective programs, which are frequently up-dated.

Semester I
· Essential of Management.
· Economics for Managers
· Accounts for Managers
· Quantitative Technique-1
· Corporate Communications
· Social Psychology
· Computer Applications in Management
(Workshops)
· Seminars
Semester II
· Marketing Management 1
· Finance Management
· Organizational Behavior
· Quantitative Techniques- 2
· Business Atmosphere Analysis
· Law Aspect of Businesses
· Business Community (Workshops)
· Presentations
Semester III
· Marketing Management-2
· HRM
· Market Researchs
· Operation Management
· Operation Research
· Global Businesses &Trades
· MIS
(Workshops)
· Case Studies (Presentations)
Semester IV
· Importance of Management
· Economics for Managers
Accounts for Managers
· Quantitative Technique
· Corporate Communication
· Social Psychology
· Computer Applications in Management
· Workshops
· Seminars
Semester V
· Entrepreneurships
· International Business
Atmosphere
· Specialization-I
· Specialization - II
· Specialization-Ill
· Specialization-IV
· Market Survey Reports
· Viva-Voice
Semester VI
· Supply Chain Management
· Project Plans, Analysis & Management
· Specialisation-1
· Specialisation - 2
· Specialisation-3
· Specialisation-4
· Project Report Presentations
· Viva-Voice
Marketing
· Products & Brand Management
· CRM
· Rural Marketing
· Marketing of Services
· Advertisement & Sale Promotions Management
· Sale & Distributions Management
Finances
· Working Capital Management
· International Finance Market
· Safety Analysis & Portfolios Management
· Finance Derivative & Risk Management
· Management of Finance Service
· Merger & Acquisition
HR
· Industrial Relation & industrials Laws
· Compensations Management
· Global H.R.M.
· Organisational Growth
· Counseling skill for Manager
· Strategic H.R.M.
International Business
· Global Business
· International Strategy
· theoretic base of I.B
· Global Marketing
· FEM
· Exports & imports Management
· W.T.O. Atmosphere
Retail Management
· Retail Buying & merchandisings
· Retail Shopper Behavior
· Retail Store Operation
· Retail Strategy
· Visual Merchandisings
· Category Management & Private Label