PGDM in Marketing Management

Xavier Institue of Development Action and Studies
In Jabalpur

Price on request
You can also call the Study Centre
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Important information

Typology Post Graduate Diploma
Location Jabalpur
Duration 2 Years
  • Post Graduate Diploma
  • Jabalpur
  • Duration:
    2 Years


Where and when

Starts Location
On request
XIDAS, 4th Mile, Mandla Road, Tilhari , 482021, Madhya Pradesh, India
See map
Starts On request
XIDAS, 4th Mile, Mandla Road, Tilhari , 482021, Madhya Pradesh, India
See map

Course programme

The PGDM course is meant to train the students to become professionals for the development of both the rural areas as well as urban areas. While the students will have the opportunity to specialize in the area of their personal interest, by opting for one or two areas of specialization, the course itself will have a specific focus on sustainable development. Thus, this course, while enabling the students to specialize in one or two areas of their choice, will also enable the students to have a critical understanding of the causes of under-development or over-development, the possible ways and means to overcome the existing state of affairs and move forward, the various skills that are required on the part of the victims of under-development or over-development to emancipate themselves from these clutches, the various laws and provisions of the Government to assist these people, etc.

At the end of the course, every student will have specialized in one or two areas of his/her option and will also have developed a balanced perspective regarding sustainable development, which is absolutely essential for a balanced growth of the country and the world at large.

i) The Core Subjects

1) Management-Related Subjects (MRS)
MRS-01: Organizational Behavior
MRS-02: Principles and Practice of Management
MRS-03: Basics of Accounting for Managers
MRS-04: Computer Applications
MRS-05: Change Management
MRS-06: Research Methods
MRS-07: Managerial Economics
MRS-08: Human Resource Management
MRS-09: Marketing Management
MRS-10: Financial Management
MRS-11: Production and Operations Management
MRS-12: Quantitative Techniques
MRS-13: Managerial Communications
MRS-14: Business Environment and Law
MRS-15: Business Ethics and CSR
MRS-16: Decision Support and Management Information System
MRS-17: Strategic Management
MRS-18: Project Planning, Formulation and Management

2) Development-Related Subjects (DRS)
DRS-01: Sustainable Development
DRS-02: Ecology and Environment
DRS-03: Health Management
DRS-04: Entrepreneurship Development

3) Electives (Specializations)
Each student is permitted to opt for a single specialization or double specialization. Those who opt for a single specialization will take all the 10 subjects of the chosen elective and those who opt for two specializations will choose 5 subjects in each area of specialization.

Marketing Management
SMK-01: Marketing Research
SMK-02: Consumer Behavior and CRM
SMK-03: Sales Promotion and Advertising
SMK-04: Marketing: International, Services & Industrial
SMK-05: Product and Brand Management
SMK-06: Rural Marketing
SMK-07: Sales and Distribution Management
SMK-08: Business to Business Marketing
SMK-09: Retail Management
SMK-10: Social Marketing

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