PGDM in Marketing, Planning and Buying

Scope and Objective:

*The course aims at fulfilling the market need of space selling in different modes of communications such are print media, electronic media, outdoor media, radio etc. in order to need of the trained manpower in these highly specialized areas.

*Marketing, Planning & Buying which are main areas of advertising would be covered in the curriculum which has opened new dimensions for trained professionals.

*Media spending has now opened new vision for good career opportunities in India & abroad. The extensive research is being done to acquaint the students to understand the curriculum.

Learning outcome:
The learning outcome at the end of the course will be in various specialized area of planning, marketing & buying opportunities in electronic channels, news channel, FM Radio, and Internet based medium. All agencies dedicated to Planning & Buying services usually look for trained manpower to plan the media spending for the leading brands & services. Specialized software are created to evaluate the channels and communication medium and its effectiveness. The services rendered by them are a process of minimizing cost and maximizing returns to the clients. The consumer’s mindset has to be understood and accordingly the strategic plan in expenditure be calculated to optimize the sales output.

Highlight of the specialization:
The specialized training in marketing exposition such as classroom interaction, live projects, communication and software training will be imparted to meet of market and its trends. Globalize media spectrum and open market theory will enhance the opportunity for future planning by media houses and industry.