PGDM Programme in Marketing

ORIENTATION PROGRAMME

- Accounting Basics
-Statistics & Quantitative Techniques
-Basics of Computing
-Written Analysis of Cases (Compulsory)

TERM-I

Course Name:

Managerial Economics
Management Accounting- 1
Quantitative Aids in Decision Making-I
IT Applications in Management
Business Communication Skills
Organization Behaviour
Marketing Management-I

TERM-II

Course Name:

Macro Economics
Management Accounting-II
Corporate Finance -I
Marketing Management -II
Quantitative Aids in Decision Making-II
Organization Structure and Design
Production & Operations Management
Legal Aspects of Business

TERM-III

Course Name:

Global Environment
Corporate Finance –II
Human Resource Management
Strategic Management
Management Information System
Elective-1
Elective-2
Workshop on Research Methodology

Summer Intership :

Summer Intership (6 to 8 Weeks)

TERM-IV

Course Name :

Business Ethics & Corporate Social Responsibility
International Regulatory Systems and WTO
Elective-3
Elective-4
Elective-5
Elective-6
Workshop on Leadership, Negotiation and Conflict Management

TERM-V

Course Name :

E-Commerce
Management of International Business
Entrepreneurship Development
Elective-7
Elective-8
Elective-9
Elective-10

TERM-VI

Environment Management
Elective-11
Elective-12

Marketing

Mktg 1 Consumer Behavior
Mktg 2 Services Marketing
Mktg 3 Sales & Distribution Management
Mktg 4 Retail Marketing
Mktg 5 Customer Relationship Management
Mktg 6 Advertising & Brand Management
Mktg 7 Advanced Marketing Research
Mktg 8 International Marketing
Mktg 9 B2B Marketing
Mktg 10 New Product Planning and Launching
Mktg 11 Key Account Management
Mktg 12 Rural Marketing