PGDM - Retail Management and Marketing

The Retail Plus focus Designed in collaboration with industry professionals and tailored to the modern marketing scenario in India, the Post Graduate Diploma Program in Retail Management and Marketing has evolved with changing times. It is aimed at developing, multi-skilled managerial talent by focusing on developing knowledge and application in the areas of retail, services management & marketing. Our teaching team comprises senior retail professionals, guest speakers from the industry and research and academic experts. Students learn to analyze the methods used to maintain customer loyalty, examine ways in which product presentation influences buyers and investigate the critical factors in inventory control, including the role of technology. The students are exposed to the use of modern methods of analysis and are trained in sophisticated computational skills. In addition to the core retail papers, the course also has papers that form part of a regular MBA Marketing Program allowing and equipping the students to choose other areas in marketing in their careers. The Course curriculum is updated on a regular basis based on industry inputs and academic advances. The students’ evaluation is based on a number of criterion including Class Room Participation, Presentations, Term Papers, other assignments and regular examinations. Students undertake a three-month Industry Internship that brings the concepts taught in class to the work place and allows them to be trained in true business practice. During the third term of the program students again under take a Capstone Project. Program Structure Term I * Principles & Practices of Management * Managerial Economics * Financial Accounting * Marketing Management - I * Organization Behavior * Quantitative Method in Management * Basic of IT & MIS * Business Communication * Lifestyle Management - I Term II * Cost and Management Accounting * Service Marketing * Consumer & Buyer Behavior * Buying and Merchandising * Marketing Management – II * Introduction to Retail Management * Businesses Communication * Mall Management * Lifestyle Management - II Term III * Channel Management * Store Operations & HR * Finance in Retail Operations * Supply Chain Management * Integrated Marketing Communications * Strategic Management * Sales Management * Marketing Research * Soft Skills Term IV * Vendor Management * Corporate Finance * Business Law & Legal Issues in Retail * Visual Merchandising * Retail Vertical * Brand Management * Franchise Management * Capstone Project - Phase I Term V * CRM in Retail Management * International Retailing + Cases * E - tailing * Rural Marketing * Retail Audit * Corporate Governance & Business Ethics * Entrepreneurship * Capstone Project Phase II Term VI * Capstone Project- Phase III