PGDM - Retail Management and Marketing

PGDM - Retail Management and Marketing

Consumers are more demanding than ever in the emerging competitive environment of today. The customer of the present age is more information centric, brand and quality conscious and very keen to exercise his/her bargaining power.

Currently in India, the national economy and marketplace are undergoing rapid changes and transformation. A McKinsey report ‘The rise of Indian Consumer Market', estimates that the Indian consumer market is likely to grow four times by 2025. India continues to be among the most attractive countries for global retailers. At US$ 511 billion in 2008, its retail market is larger than ever and drawing both global and local retailers. Foreign direct investment (FDI) inflows as on January 2009, in single-brand retail trading, stood at approx. US$ 25.18 million, according to the Department of Industrial Policy and Promotion (DIPP). Additionally banks, capital goods, engineering, fast moving consumer goods (FMCG), software services, oil marketing, power, two-wheelers and telecom companies are leading the sales and profit growth of India Inc. in the fourth quarter of 2008-09. In this rapidly evolving Marketing Scenario, market success goes to those companies that are best matched to the current environmental imperatives. Those companies that have requisite talent can deliver what the people want. The complexity and competitiveness of businesses now require professional managers capable of running enterprise-class businesses. These managers need to be able to lead large teams, use modern information systems and take advantage of new opportunities across the Industry spectrum right from innovative HR strategies to developments in Information Technology.

The Retail Plus focus
Designed in collaboration with industry professionals and tailored to the modern marketing scenario in India, the Post Graduate Diploma Program in Retail Management and Marketing has evolved with changing times. It is aimed at developing, multi-skilled managerial talent by focusing on developing knowledge and application in the areas of retail, services management & marketing. Our teaching team comprises senior retail professionals, guest speakers from the industry and research and academic experts. Students learn to analyze the methods used to maintain customer loyalty, examine ways in which product presentation influences buyers and investigate the critical factors in inventory control, including the role of technology.
The students are exposed to the use of modern methods of analysis and are trained in sophisticated computational skills. In addition to the core retail papers, the course also has papers that form part of a regular MBA Marketing Program allowing and equipping the students to choose other areas in marketing in their careers. The Course curriculum is updated on a regular basis based on industry inputs and academic advances. The students' evaluation is based on a number of criterion including Class Room Participation, Presentations, Term Papers, other assignments and regular examinations. Students undertake a three-month Industry Internship that brings the concepts taught in class to the work place and allows them to be trained in true business practice. During the third term of the program students again under take a Capstone Project.

Program Structure

Term I

* Principles & Practices of Management
* Managerial Economics
* Financial Accounting
* Marketing Management - I
* Organization Behavior
* Quantitative Method in Management
* Basic of IT & MIS
* Business Communication
* Lifestyle Management - I

Term II

* Cost and Management Accounting
* Service Marketing
* Consumer & Buyer Behavior
* Buying and Merchandising
* Marketing Management - II
* Introduction to Retail Management
* Businesses Communication
* Mall Management
* Lifestyle Management - II

Term III

* Channel Management
* Store Operations & HR
* Finance in Retail Operations
* Supply Chain Management
* Integrated Marketing Communications
* Strategic Management
* Sales Management
* Marketing Research
* Soft Skills

Term IV

* Vendor Management
* Corporate Finance
* Business Law & Legal Issues in Retail
* Visual Merchandising
* Retail Vertical
* Brand Management
* Franchise Management
* Capstone Project - Phase I

Term V

* CRM in Retail Management
* International Retailing + Cases
* E - tailing
* Rural Marketing
* Retail Audit
* Corporate Governance & Business Ethics
* Entrepreneurship
* Capstone Project Phase II

Term VI

* Capstone Project- Phase III