PGDM Retail Management (Executive Program with Pantaloon)

SYLLABUS:

TRIMESTER 1
Manegerial Economics
Applied Economics
Financial Acctg
Cost Acctg
Business Statistics
Research Methodology
Marketing I
Organisation Behaviour
Information & Process Design in Business
Intro to Design Thinking & Creativity Tools
Design Studio I - (Design Principles)

TRIMESTER 2
Perspective Mgmt
Environment of Business
Mgt Accounting
Advance Marketing Mgt I
Retail selling skills and CSD
Managing Groups for Performance.
Interaction Design
Triggers For Innovation
Design Studio II - (Colour/form/Perception)
Principles of retail
Integrated project across semester I and II

TRIMESTER 3
Legal aspects of Business
Finanacial management
Market research
Product & brand management
Operations research
HRM
Introduction to business design
Store operations & Profitability
Retail business environment
Retail practices

TRIMESTER 4
Customer relationship management
Consumer buying behaviour
Customer relationship management
Consumer buying behaviour
Distribution and SCM
Retail technology
Services management
Store design, layout & VM
E commerce
Franchise management
Retail buying and merchandising
Internship project

TRIMESTER 5
Strategic management
Integrated marketing communications
International marketing
Rural Marketing
Category management
Mall management
Retail verticals