POST GRADUATE CERTIFICATE IN MANAGEMENT (PHARMACEUTICAL MARKETING)
Post Graduate Diploma
Distance
Description
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Type
Post Graduate Diploma
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Methodology
Distance learning
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Location
New delhi
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Duration
1 Year
The PDPM Programme is a industry-specific course designed for pharmaceutical professionals, keeping in view the skill set of the target audience and aimed developing the required technical expertise in them to harness the enormous employment opportunities thrown open in this area. Suitable for: Graduates already working in pharmal companies looking for quantum leap in career progression. Professionals working in dynamic position in allied fields desiring to develop specific competencies in rapidly growing sector of pharmaceuticals. Fresh Graduates to enhance management skills required in highly technical area.
Facilities
Location
Start date
Start date
About this course
Graduation (10+2+3) in any discipline from a recognized University / 3 year Diploma in any discipline if equivalent to graduation. Students doing other professional courses like MBA, MFS, CA, CS, ICWA can do this Diploma concurrently.
Reviews
Course programme
The pharmaceutical Industry of India is ongoing giant with an annual turn over of Rs 269 billion and still showing a growth of 6.4%. Future market size is projected to be US$ 25 billion (McKinsey Report). Present employment is 5,00,000 direct, and 24,00,000 indirect.
OBJECTIVE
The PDPM Programme is a industry-specific course designed for pharmaceutical professionals, keeping in view the skill set of the target audience and aimed developing the required technical expertise in them to harness the enormous employment opportunities thrown open in this area.
PROGRAMME STRUCTURE
Module - I
* GM-11-Management Functions and Organisational Behavior
* PMM07-Principles and Practices of Pharmaceutical Marketing Management
* PMM06-Pharmaceutical Sales and Distribution Management
* PMM09-Pharmaceutical Regulatory / Legal issues((((
))))Module - II
* PMM08-Pharmaceutical Promotion and Advertising Management
* PMM09-Strategic Management and International Marketing
* GM100-Project (equivalent to two papers)
POST GRADUATE CERTIFICATE IN MANAGEMENT (PHARMACEUTICAL MARKETING)