All India Management Association

Rs 15,000
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Important information

Typology Post Graduate Diploma
Methodology Distance learning
Location New delhi
Duration 1 Year
  • Post Graduate Diploma
  • Distance learning
  • New delhi
  • Duration:
    1 Year

This Programme aims to equip the participants to manage the modern retail format effectively : Identify retail opportunities. Design appropriate retail format. Choose the location and site selection. Targeting, Segmenting and positioning of retail stores. Customer attraction. In- store management. Backend supply chain management. Assortment development and merchandising. Store operation management. Customer service management. Customer loyalty and retention.
Suitable for: Graduates already working in retail organisations to upgrade their professional skills. Fresh graduates looking forward for excellent job opportunities in this sunrise sector. Management professionals working in other sectors to develop retail management competencies.


Where and when

Starts Location
On request
New Delhi
All India Management Association Management House 14, Institutional Area, Lodhi Road, 110003, Delhi, India
See map
Starts On request
New Delhi
All India Management Association Management House 14, Institutional Area, Lodhi Road, 110003, Delhi, India
See map

Frequent Asked Questions

· Requirements

Graduation (10+2+3) in any discipline from a recognized University / 3 year Diploma in any discipline if equivalent to graduation. Students doing other professional courses like MBA, MFS, CA, CS, ICWA can do this Diploma concurrently.

Course programme

Retail trade accounts for around 10-11% of the GDP and is the second largest in employment creation after agriculture. India ranks first in the Annual Global Retail Development Index 2006. But organised retail in India is virgin territory. The share of organised retailing in urban areas is between 12-20% and is growing at 30% annually. Retailing in India has the potential to grow as large as $450 – 500 billion by 2010, according to a McKinsey Report on ‘Retailing in India’. To harness the emerging opportunities in the area, the PDRM Programme aims to impart integrated knowledge for tactical and strategic decision making. This distance learning course is designed to suit the requirements of the working students, allowing them to expertise in real-world retailing skills in the most flexible and technology supported method. The intensive end-term project is designed to combine industry knowledge with analytical rigor. PROGRAMME STRUCTURE Module - I * GM11 - Management Functions And Organizational Behavior * RM01 - Fundamentals Of Retailing * RM02 - Essentials Of Marketing * RM03 - Customer Attraction And Management Module - II * RM04 - Merchandise Management And Pricing * RM05 - Managing Retail Operations * RM06 - Applications Of Supply Chain Management & Technology in Retail * GM100-Project Work

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