Post Graduate Certificate Programme in Crafting Creative Communications:Crafting Creative Art Direction

Mudra Institute Of Communications, Ahmedabad
In Ahmedabad

Rs 2,55,000
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Important information

Typology Certificate
Location Ahmedabad
Duration 6 Months
  • Certificate
  • Ahmedabad
  • Duration:
    6 Months


Where and when

Starts Location
On request
MICA, Shela, 380058, Gujarat, India
See map
Starts On request
MICA, Shela, 380058, Gujarat, India
See map

Frequent Asked Questions

· Requirements

This course does not require participants to have passed CAT (Common Admission Test). However, a Bachelor's degree or an equivalent qualification in any discipline recognized by the Association of Indian Universities is requisite. For participants in the Crafting Creative Art Direction, an equivalent diploma/degree in Fine Arts or Applied Arts is mandatory.

Course programme

With every new batch of Crafting Creative Communications (CCC) programme at Mudra Institute of Communications, Ahmedabad (MICA), we hand-pick a bunch of boat-rockers, mavericks, wranglers and disrupters-of-the-status-quo and put them through a creative commando boot camp. Then we release them on an unsuspecting world as Copywriters, Art Directors and Television commercial makers.

Students of MICA's CCC programme have bagged nominations and awards at the IBDA'A Awards for Creative Excellence, Dubai. They have also won the Addy Awards, USA, including one Best-of-the-Show award. They are working in global media companies, advertising agencies and production houses many aspirants would give an arm and a leg to get into.

As you go through the creative work presented here, be prepared for discomfort: it may shake you up and disrupt your daily routines. After all, they are expressions by bright youngsters who have realized that their backbone can be used not just to stand upright but to whip up courage to think and express themselves differently, too.

Elective module: Crafting Creative Art Direction

Basics of Scripting for Television and Radio

Workshop on Creating Television Commercials


* The language of visuals
* Generating ideas for TVC
* Idea to scriptwriting
* Script to storyboard
* Storyboard to shot break down
* Product window

-Pre-Production: Evaluating the script. Location hunting. Casting - screen tests. Set designing. Costume designing. branding. Costing.

-Production: Cinematographer / Director Coordination. Camera movements / Angles. Lighting. Make-up. Acting / Voice modulation. Jingle recording. Voice recording.

-Post Production: Editing. Music / recording / editing. Sound effects. Computer graphics - Up-gradation. Presentation of the film.

Additional information

Payment options: Tution Fees:Rs. 115,000 Boarding and Lodging: Rs. 50,000 Other academic and administrative costs (this includes study material, internet connectivity, medical and personal accident insurance, library fees, etc.): Rs. 90,000 Total cost of the programme excluding personal expenses: Rs. 255,000

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