Post Graduate Certificate In Sales & Marketing Management

The fast changing marketing environment demands that professionals learn new skills, improve their efficiency, learn to compete and think out of the box. Since sales and marketing works directly with customers and there is need for good managerial talent to interpret and satisfy the needs and desires of customers. All this requires an education that is intensive, comprehensive and closely linked to the marketing world. The need is to have a program which has all the inherent features of a business management program and includes experiential learning throughout the program. The program takes the participants through general business management and then specializing them in Sales and Marketing Management. XLRI has specially designed this program of 12 months duration. After successful completion of the programme students will be awarded with "Post graduate Certificate in Sales and Marketing Management".

Course Contents

Term-I
Marketing-1
Economics
Organisational Behavior
Financial Management
Quantitative Techniques

Term-II
Marketing-II
Accounting
Managerial Information System
Services Marketing
Retail Management

Term-III
Consumer behavior and Marketing Research
Product and Brand Management
Sales and Distribution Management
Strategic Marketing