POST GRADUATE DIPLOMA IN ADMINISTRATION: MARKETING

SPECIALIZATION : :
MARKETING


SEMESTER - I

• Essence of Management & Organizational Behavior
• Management Accounting
• Managerial Economics
• Business Communication
• Statistics and Quantitative Techniques
• Basics of Marketing

SEMESTER-II

• Business Operations Management
• Financial Management
• Human Resource Management
• Marketing Management
• Business Law
• Management Information System

SEMESTER-III

• Sales and Distribution Management
• Marketing Research
• Integrated Marketing Communication
• Consumer Behaviour
• Field Stud

SEMESTER - IV

• Services Marketing
• Product and Brand Management
• International Marketing
• Retail Marketing
• Marketing B2B
• Business Strategy & Corporate Planning