POST-GRADUATE DIPLOMA IN ADVERTISING AND PUBLIC RELATION

Post Graduate Diploma

In Noida

Price on request

Description

  • Type

    Post Graduate Diploma

  • Location

    Noida

  • Duration

    1 Year

Under the guidance of outstanding professionals from the field of Advertising and Public Relations, this program equips the students to understand Consumer Insight, Strategic Planning, Media Management, Creative Development and Corporate Communication. This facilitates the entry of the students into the amazing world of Brand Communication, Marketing Research, Public Relations and Media Management

Facilities

Location

Start date

Noida (Delhi)
See map
F-33, Sector-6, NOIDA

Start date

On request

About this course

At least 50 per cent marks in graduation course (10+2+3). Those awaiting results may also apply, but their admission will be provisional.

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Course programme

In the one-year program, the students will learn various aspects of communication and gain practical industry exposure through agency interface and visits.
They become well versed in understanding and handling brands successfully in the real market scenario. At JIMMC, we teach students the complete art and science of Integrated Marketing Communication through modules in Marketing, Market Research and Modern Communication Tools.
The academic session is divided into two semesters.

Course Outline

1. Media and Communication
2. Introduction to Marketing
3. Advertising: Concept and Principles
4. Advertising: Creativity and Campaign Planning
5. Introduction to Journalism
6. Corporate Communication & Public Relations
7. Consumer Behavior & Research
8. Brand Communication
9. Media Research
10. Media Management
11. Retail Marketing
12. Integrated Marketing Communication

POST-GRADUATE DIPLOMA IN ADVERTISING AND PUBLIC RELATION

Price on request