POST-GRADUATE DIPLOMA IN ADVERTISING AND PUBLIC RELATION
Post Graduate Diploma
In Noida
Description
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Type
Post Graduate Diploma
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Location
Noida
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Duration
1 Year
Under the guidance of outstanding professionals from the field of Advertising and Public Relations, this program equips the students to understand Consumer Insight, Strategic Planning, Media Management, Creative Development and Corporate Communication. This facilitates the entry of the students into the amazing world of Brand Communication, Marketing Research, Public Relations and Media Management
Facilities
Location
Start date
Start date
About this course
At least 50 per cent marks in graduation course (10+2+3). Those awaiting results may also apply, but their admission will be provisional.
Reviews
Course programme
They become well versed in understanding and handling brands successfully in the real market scenario. At JIMMC, we teach students the complete art and science of Integrated Marketing Communication through modules in Marketing, Market Research and Modern Communication Tools.
The academic session is divided into two semesters.
Course Outline
1. Media and Communication
2. Introduction to Marketing
3. Advertising: Concept and Principles
4. Advertising: Creativity and Campaign Planning
5. Introduction to Journalism
6. Corporate Communication & Public Relations
7. Consumer Behavior & Research
8. Brand Communication
9. Media Research
10. Media Management
11. Retail Marketing
12. Integrated Marketing Communication
POST-GRADUATE DIPLOMA IN ADVERTISING AND PUBLIC RELATION