POST GRADUATE DIPLOMA IN ADVERTISING MANAGEMENT

JRD Global EDU
Online

Rs 25,700
You can also call the Study Centre
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Important information

Typology Post Graduate Diploma
Methodology Online
Duration 1 Year
Online campus Yes
  • Post Graduate Diploma
  • Online
  • Duration:
    1 Year
  • Online campus
Description

Advertising management is a planned managerial process designed to oversee and control the various advertising activities involved in a program to communicate with a firm's target market and which is ultimately designed to influence the consumer's purchase decisions. Advertising is just one element in a company's promotional mix and as such, must be integrated with the overall marketing communications program. Advertising is, however, the most expensive of all the promotional elements and therefore must be managed with care and accountability.

Venues
Where and when
Starts Location

Online
Starts
Location
Online

Frequent Asked Questions

· What are the objectives of this course?

OBJECTIVES: 1. To introduce various concepts and media of communication so as to understand the process of communication. 2. To make the students understand the fact that Advertising and Public Relations are persuasive forms of Communication.

· Who is it intended for?

GRADUATE STUDENTS CAN APPLY

· Requirements

GRADUATE STUDENTS CAN APPLY

· Qualification

GRADUATE STUDENTS CAN APPLY

Opinions

0.0
Not rated
Course rating
50%
Recommended
5.0
excellent
Centre rating

Reviews on other courses at this centre

BACHELOR OF PHYSIOTHERAPY (BPT) COURSE (Orthopaedics/ Neurological Science/ Cardio pulmonary Science/ Community Based Rehabilitation/ Paediatrics/ Sport)

A
ARCHANA DEVEGIRI
5.0 01/07/2017
What I would highlight: EASY LEARNING NO TIME RESTRICTION BEST SUPPORT FROM THE EDUCATION CENTRE. ALSO ASSISTED ME FOR JOBS AND FURTHER GROWTH IN MY CAREER. DEDICATED TEAM , HONEST AND GAVE CORRECT GUIDANCE TO ME.
What could be improved: NOTHING
Would you recommend this course?: Yes

Center review

S
santosh sharma
5.0 01/01/2016
What I would highlight: Excellent program job oriented program.
What could be improved: Nothing.
Would you recommend this centre?: yes

What you'll learn on the course

Communication
Management
Advertising Management
Press
World History
IT Management
Radio
Media
Advertising in Economy
Advertising and Marketing

Teachers and trainers (1)

SNEHA SHARMA
SNEHA SHARMA
COUNSELOR

Course programme

I.I Communication and Audiences: Evolution of Communication - Signs - Symbols and languages - Pictures - Print and other media – Elements of Mass Communication - Understanding Audiences. 1.2.Mass Communication Theories: Process of Mass Communication - Hypodermic theory - Individual differences theory - selective perception theory - social categories theory - personal influence theory - social influence theory - agenda setting theory - Play and entertainments theories. 1.3. The Print Media: A brief history of press in India-The Structure of Contemporary Newspapers - Magazines and Books in India. Four theories of the Press. 1.4. Introduction to the Audio Visual Media : A) Radio : A Brief history of Broadcasting in India - contemporary Radio - Future of Indian Radio - Radio Commercials. B) Television: A Brief history of television Broadcasting in India. Television Audience - Satellite Televisions - Television Commercials C) Film :A Brief history of film in India - Film as a medium of communication: commercial - cultural. Film industry after Satellite TV invasions. 1.5. Media Organisations of the Government: State-Central-PIB - DAVP - Publications Division - Indian Institute of Mass Communication - Film Certification Board - Song and Drama Division - Research and Reference Division - Directorate of Field Publicity - DIPR PR in government State - Central. 1.6. Traditional media : Theatre - Indian folk forms - folk form of Tamilnadu. 1.7 Press Laws: Article 19 ( I )(a) of the Constitution of India. Official Secrets Act, Copy Right Act, Defamation, libel etc. Freedom of the Press in India. Registrar of News Papers of India. Audit Bureau of Circulation – Indian News paper society. 1.8. Ethics and Social Responsibility of Media : Ethics in Print, Radio, Television. Advertising and Public Relations. 1.9. Information Technology : Introduction to Networks, E-mail, Electronic Newpaper, CD ROM, Multi-Media, soft-ware packages, etc.,

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