Post Graduate Diploma in Advertising Mass Communication

Mass communication involves the mass production and dissemination of messages by organization managed by the professionals trained to use print and electronic technologies for the rapid transmission of these messages to a large, heterogeneous and anonymous mass of people.


Syllabus Story Genre, Story Writing

Advertising: An overview

-Mass Communication: Theory & Research
-Conventional Advertising & Advertising Agencies.
-Modern Advertising and Modern Advertising Agencies
-Advertising Models and Strategies
-The Art of Oral, Written and Visual Communication
-Elements of Print, Radio, Television and Internet Advertising
-Advertising and Public Relations
-The Advertisement Copy
-Still Photography for Advertising
-The art and craft of Copywriting for the Print Medium Newspapers and Magazines
-Still Photography: Theory & Practice
-The art and craft of Radio Advertising
-The Sound Studio: Theory & Practice
-The art and craft of Television Advertising
-Television Camera & Lighting Techniques : Theory & Practice
-Video Editing: Theory & Practice
-2D/3D Television Graphics and Animation: Theory & Practice
-Extensive exercises on the production of Advertisement for Newspaper and Magazines
-Extensive exercises in the production of Radio Advertisement
-Extensive exercises in the production of Television Advertisement
-Extensive exercises in the production of Advertisements for the Internet