Post Graduate Diploma in Business Administration:MARKETING

The PGDBA curriculum builds a foundation of business savvy knowledge, skills and abilities to succeed. The curriculum enables students to master the fundamentals of management principles, latest theories and best practices in business. Students are prepared to face a challenging market by gaining knowledge of accounts and finance, learning about HR functions, the current market trends and also IT skills to compete in today's IT savvy world.

1st Semester

09.101.01 Principles & Practices of Management
09.102.01 Organizational Behavior
09.103.01 Management Accounting
09.104.01 Managerial Economics
09.106.01 Business Law
09.178.01 Business Communication

2nd Semester

09.107.02 Production & Operations Management
09.108.01 Financial Management
09.109.01 Human Resource Management
09.110.01 Marketing Management
09.111.01 Strategic Management
09.112.01 Management Information Systems


3rd Semester

09.113.01 Consumer Behaviour
09.114.01 Sales & Distribution Management
09.115.01 Advertising & Public Relations
09.116.01 Cases in Marketing Management


4th Semester

09.117.01 International Marketing
09.118.01 Marketing Research
09.119.01 Services Marketing & Brand Management
09.120.01 Industrial Marketing
09.179.00 Research Methodology