POST GRADUATE DIPLOMA IN BUSINESS & FINANCE

Unit – I Concept and Dimensions of Business Policy: Nature, objectives and importance of Business Policy, concept of strategy; levels of strategy-Corporate, Business Unit & Functional Level, process of strategic management, Modes/Styles of Strategic Management, Relevance of strategic management in Indian context. Unit – II Business Environment: Concept, characteristics of environment. Environmental Analysis-Need & diagnosis, Industry environment - potential competitors, Rivalry, Bargaining power, close subsitute, External environment - Economic, political & legal environment, technological and socio cultural environment, International environment - Trends towards globalization, impact of International environment on domestic business. Unit – III Strategy Formulation & SWOT Analysis: Corporate mission, key elements of a mission statement, Objectives - nature and importance, Goals-difference between objectives and goals. SWOT analysis, Major strategic alternatives-stability, growth, retrenchment. Unit – IV Strategy Implementation and Evaluation: Significance, and difference between Formulation & Implementation, Functional strategies in key areas – organizational structure finance, marketing, human resource, research & development, Strategic evaluation & control Unit – V Business Ethics & Social Responsibility : Business ethics – concept, factors Influencing Business ethics, significance, Business ethics & strategy, Business ethics in India. Social responsibility of Business, Meaning, classical views & Modern view, Arguments in favour & against social responsibility, strategy & social responsibility, Social responsibility in India context. Books Recommended: 1. Kazmi Azhar : Business Policy, Tata MC-Graw Hill, New Delhi, 1992 2. Levin, H.J. : Business Organisation and Public Policy: A Book of Reading Holt, New York, 1958 3. Weeks Devid : Business Organisation: Work and Society, Halt London, 1981 4. Shrivastava, R.M : Corporate Strategic Management Pragati Prakashan – Meerut. 5. P. Suhba Rao : Business policy & strategic management, Himalaya Publishing House, Delhi.