Post Graduate Diploma in Business Management in Marketing

CURRICULUM Course Structure: Semester – I Managerial Economics Business Communication Financial Accounting & Analysis Management and Organisational Behaviour Marketing Management Statistical Tools for Management Legal Aspects of Business IT for Management Appilcations Semester - II Quantitative Techniques Marketing Research Management Information Systems Financial Management Human Resource Management Operations Management Economic Environmental Policy Technology Business Environment & Entrepreneurial Semester - III Marketing Services Marketing Product Management Promotion and Relationship Mgt Semester – IV Marketing Sales Management International / Global Marketing Consumer Behavior