Post Graduate Diploma in Business Management - Marketing

The program targets at offering detailed information of business management in the circumstance of contemporary business. It focuses on integrated perception of managing performance along with considerable amount of experience to contemporary requirements of the company business. The program equips the candidate with information in core managerial skills of marketing. The specialized marketing based program provides profound and widespread information in the core and varied aspects of marketing in the context of large business houses including promotion and international marketing of products and services.

Those candidates who have finished their B.B.A. or graduate in any area and have one-year knowledge in diploma in business management can get enrolled into this program.

DEGREE REQUIREMENTS

The main contents of the program are as discussed below:

1st Semester

Mathematics for Management
Information-Technology
Managerial-Economics
Management Accountancy
Business Communications
Significance of Management & Organizational Behavior

2nd Semester

Economics Analyzing
Logistic and Material Management
Small-Business Management and Entrepreneurship
Marketing-Management
Financial-Management
Operation Management

3rd Semester

Management Information Systems
Planned Management
Supply-Chain Management
Advertisement Management
Customer Behavior
Buy & Merchandise

4th Semester

International Business Management
Management Control System
Management of Retail Store
Retailing Information Management
Disserting Projects

CAREER OPPORTUNITIES

Populace in charge of marketing products or services needs to be capable to make effectual planning and express their message to customers. Marketing experts also carry out widespread customer study to better know behavior and demographic or potential purchasers of their products. I.E.C.C. M.B.A. course provides applicants with theory as well as practical information and marketing skills, which can assist in attaining satisfying jobs in the marketing area, including brand or product manager and functioning for advertising agency or market research firm.

The eligible candidates are those who have completed their graduation in any stream.