Post Graduate Diploma in Integrated Marketing Communications

Post Graduate Diploma in Integrated Marketing Communications

Semester I

Principles and Practices of Management and Organizational Behaviour
Management Accounting
Managerial Economics
Principles of Marketing
Basics of Communication Skills

Semester II

Marketing Management
Financial Management
Operations Management
Materials & Logistics Management
Information Technology

Semester III

Human Resource Management
Management Information Systems
Legal Aspects of Business
Statistical & Quantitative Techniques
Research Methodology

Semester IV

Management Control Systems
Specialization
Economic Environment of Business & Environment Management
Project Report

Specialisation: Integrated Marketing Communications

Direct Taxation
DBMS With Oracle