Post-graduate Diploma in Management (Communications)

CURRICULUM DESIGN:

The strength of this programme lies in the strong and contemporary curriculum, the knowledge and experience of the core and visiting faculty, the exposure to industry and the diverse profiles of students. The curriculum is flexible and is updated annually in consultation with practicing managers to ensure inclusion of current practices and cases. The students are, thus, exposed to the latest domain knowledge in the management and communication areas.

MICA also maintains industry interaction across various activities like training, consultancy and joint research through student bodies such as MICAMINDS, MICANVAS and the MICA Lecture Series. The individual research and consultancy that faculty undertake contribute to the depth of learning in the post-graduate programme. The intellectual capital available at MICA provides a challenging environment for the students in terms of rigour and conceptualization required successfully complete the programme.

The students are equipped to manage the entire integrated marketing process of a business, including:
- commissioning research,
- seeking consumer insights,
- formulating brand and marketing strategies,
- evaluating media options,
- analyzing sales and distribution channels
- advertising
- Data and information analytics