Post Graduate Diploma in Management: Marketing
Post Graduate Diploma
In Kolkata
Description
-
Type
Post Graduate Diploma
-
Methodology
Inhouse
-
Location
Kolkata
-
Duration
2 Years
Facilities
Location
Start date
Start date
Reviews
Course programme
The core curriculum of PGDM develops essential skills and knowledge in the areas of economics, organisation and behaviour, finance and accounting, management control, marketing, human resource management, information systems and quantitative methods.
After successfully completing the first year requirements, the students undertake summer training of up to ten weeks at the managerial level. Students analyse and offer solutions to specific managerial problems under the guidance of a faculty member as well as a manager in the host company.
Second year students structure their studies to suit their aptitude and interest. They usually develop one or two major areas of expertise by selecting courses from the 60 to 80 electives that the Institute typically offers. Students willing to delve deeper into a topic that is not covered by the elective courses can do a term paper under faculty supervision.
The method of instruction varies. Case studies, lectures, group and individual exercises, class projects, student presentations, simulation games etc., are used in different courses. Many courses bring in industry experts to integrate classroom learning with industry practice.
The purpose of an organization is to create and retain customers. This can ensure long term profitability and growth. Marketing is the business function which is directly charged with this strategic task of customer creation and customer retention.
Marketing discipline is ever-evolving. Service sector and the cyber space have emerged as significant new arenas for marketing practice. Relationship marketing has extended the focus beyond transactional marketing. Strong brands have emerged as invaluable assets, which need to be built, invested in and reinforced to maximize long term economic returns for the organization. Globalization and liberalization process have underlined the crucial importance of international marketing Emerging large-format retail sector is the new growth area and calls for professional marketing inputs for efficient retailing strategy. Understanding consumer behaviour and developing market measurement metrics are other key priorities of marketing requiring understanding and application of both basic and advanced marketing research processes and techniques.
IIM Calcutta Marketing group, through its bouquet of compulsory and optional courses continuously keeps its offerings in tune with emerging market dynamics both in India and abroad. Stress is laid on developing sound conceptual base, honing decision making skills and taking reality checks on the class room inputs through live filed projects. A combination of full-time faculty and visiting faculty drawn from industry and business is deployed to deliver this pedagogy.
Carriculum:
Term I
1. BS 101 Behavioral Sciences I
2. EC 101 Microeconomics
3. FI 101 Corporate Financial Reporting & Analysis
4. MK 101 Marketing Management I
5. OM 101 Statistics for Management
6. PP 101 Indian Economic & Political History
7. PP 303 Environment & Development
8. OM 100 Mathematics (Qualifying)
9. BC 101 Managerial Communication I
Term II
1.BS 102 Behavioural Sciences II
2.EC 102 Macroeconomics
3. FI 102 Cost Management
4. MI 101 Information Technology and Systems
5.MK 101 Marketing Management II
6.OM 302 Operations Research
7.OM 301 Risk Management
8. BC 102 Managerial Communication II
Term III
1. EC 103 India & The World Economy
2. FI 103 Corporate Finance
3. HR 101 Human Resource Management
4. OM 104 Production and Operations Management
5.PP 102 Indian Legal Systems
6.PP 103 Indian Social Structure
7.SM 110 Strategic Management
8. MC 301 Business Ethics
Term IV, Term V & Term VI -- Marketing
Additional information
Post Graduate Diploma in Management: Marketing