Post Graduate Diploma in Management:Marketing

Mumbai Educational Trust Bandra
In Mumbai

Price on request
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Important information

Typology Post Graduate Diploma
Location Mumbai
  • Post Graduate Diploma
  • Mumbai

Where and when
Starts Location
On request
Bandra Reclamation, Opp. Lilavati Hospital Bandra(W) , 400050, Maharashtra, India
See map
Starts On request
Bandra Reclamation, Opp. Lilavati Hospital Bandra(W) , 400050, Maharashtra, India
See map

Frequent Asked Questions

· Requirements

Passed with minimum of 45% marks in aggregate in any Bachelor’s Degree of minimum 3 years duration (in any discipline) from an university recognised by the Association of Indian Universities. Those who are appearing for final year/semester examination can also apply. However, they must produce documentary evidence of having passed the examination, on or before the commencement of the programme failing which their admission will be liable for cancellation. Proficiency in MS Office is pre requisite.

Course programme

Post Graduate Diploma in Management:Marketing

The PGDM (e-Business) programme spread over six trimesters thus integrates introductory and advanced e-commerce techniques with the classical management inputs both for analysis and solution of business problems. In the third, fourth, fifth and sixth trimester, there is emphasis on delivering relevant e-Business tools and solutions to the macro specialisations i.e. Marketing, Finance, HR, Operations and Systems as well as micro specialisations like Advertising, Banking, Insurance, CRM, Supply Chain etc. This helps the students to appreciate the current business practices and delivery systems of industry with whom they will work as a part of their industry-academia interaction. Thus, in the six trimesters the PGDM (e-Business) programme will shape the students to meet the challenges of the globalised e-empowered economy by developing their capacities to face the complexities of business worldwide.

(450 Hrs. Class Work+ 150 Hrs. of Field Work)

1. Perspective Management
2. Managerial Economics
3. Marketing Management - I
4. Communication Skills
5. Organisational Behaviour
6. Financial and Cost Accounting
7. Statistics for Management
8. Operation Management
10. Integration

(450 Hrs. Class Work+ 150 Hrs. of Field Work)

11. Legal Aspects of Business
12. Human Resource Management
13. Management Accounting
14. Economic Environment of Business
15. Research Methodology
16. Introduction to e-Commerce
17. Financial Management - I
18. Marketing Applications & Practices
19. Written Analysis of Cases + Integration

TRIMESTER III (300 Hrs. Class Work+ 150 Hrs. of Field Work)

Core Subjects:

20. Strategic Management
21. Operation Research


Consumer & Industrial Buyer Behaviour
Marketing Research
Product Management
Service Management
Integrated Marketing Communication
Brand Management
Sales & Distribution & CRM
Marketing Strategy
Retail & Social Marketing
International Marketing
Media & Entertainment
e-Marketing + Business to Business Marketing

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