Post Graduate Diploma in Management (Marketing)

The target of this sole program is to formulate first-rate marketing experts with burly market acumens & value system. The program is meant to:


Formulate themselves as effectual marketing experts & entrepreneur, outfitted with logical & innovative thoughts, communication skill & burly moral value.
Realize concept, framework & practice of marketing & other operational arenas of management
examine marketing management situation under doubt & vagueness & construct effectual decision.
Realize homely & global business atmosphere & its crash on organisations.
Formulate consolidative & strategic skill to resolve actual world marketing problem
Sharpen self & people management skill to be responsive, approachable & effectual leader.
Formulate global outlooks & merge it with different marketing function & practice.

The Program

Being a Market expert program, the program outfits candidates with basic marketing management skill & a depth cognition of constructing a client centric organisation.

Founded on the path the marketing functions has developed & the present confused time & the budding market demands, the program concentrates on passing on learning including both main marketing arena programs & cautiously chosen classics & modern electives in the arenas of transaction & merchandise, marketing communication, service marketing, global marketing, rural marketing & general marketing. An experiential learning of the arts of marketing practices to be presented in the forms of dissertations will further assists candidates to be a sound marketing experts.
The program is demanding, therefore a large part of learnings will be founded on applied research, live project & internships in addition to classroom conceptualisations & case, quizze, term paper, written exam, case submission & discussion & others
In addition to this, a large number of main marketing & other operational arena & strategy programs, the candidates learn pioneering programs in Internet marketing & e-tailings, Below-the-line Marketing, Events Marketing, Bottom of Pyramids Marketing, Rural Marketing, Finance Service Marketing, Sport Marketing, Green Marketing, & others.

Program Structures & Syllabus

* Managerial Economics
* Finance Accounts & Analysis
* I.T for Manager
* Quantitative Method for Decision-Making -1
* Dynamic of Human Behavior -1
* Marketing Management-1
* Quantitative Method for Decision-Making -2
* Dynamic of Human Behavior -2
* Marketing Management-2
* Finance Management
* Operation Management
* Business Communications
* Costs & Management Accounts
* Marketing Research
* Handling HR
* MIS
* Marketing of Service
* Laws & Regulative Aspect of Business
* Strategy & Strategy Formulations
* Distributions & Channel Management
* ClientBehavior
* Retail Marketing
* Sales management
* 1 Electives

* Corporate Strategies : Implementations & Governances
* Brand Marketing Management
* CRM
* 1 Electives
* 1 Electives plus Dissertations : Submissions & Presentations in Term 6
* 1 Electives
* 1 Electives
* Dissertations : Final Submissions & Presentations