Post Graduate Diploma in Management:MARKETING COURSES

T. A. Pai Management Institute
In Manipal

Price on request
You can also call the Study Centre
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Important information

Typology Post Graduate Diploma
Location Manipal
  • Post Graduate Diploma
  • Manipal

Where and when
Starts Location
On request
T. A. Pai Management Institute Manipal , 576104, Karnataka, India
See map
Starts On request
T. A. Pai Management Institute Manipal , 576104, Karnataka, India
See map

Course programme

The twenty fifth batch of TAPMI’s two year post graduate diploma in management graduated in 2009. This fully residential program evolved through TAPMI’s continuous interaction with the industry and academia. The program’s orientation addresses issues faced by firms in the larger context of globalized competition.

TAPMI emphasizes practice and experiential learning through the case method of teaching, which, originally pioneered by the Harvard Business School, is used today in leading business schools the world over. Over two years, students not only need to analyze numerous cases, but also engage in several course-based term projects, develop business plans and make presentations. TAPMI’s program is known for the rigor of its assessment processes – assessment events include short quizzes, class presentations, class participation and discussion, project reports and long examinations. State-of-the-art information and communication technology is extensively used for delivery as well as evaluation.

TAPMI’s program includes an eight-week summer project with a company, after completion of the first year and a two-week project with a non-governmental (NGO) engaging in a social cause. During the former, students practically experience a business environment, while in the latter, they are sensitized to social issues and the efforts being made to address them by inspired groups of individuals. During the first year, students also spend a week in an outbound program, where they are taught practical organizing and leadership skills in an adventure-oriented setting.

TAPMI’s faculty is a mixture of academic excellence and industry practice with about 70% having doctoral degrees. The faculty-student interaction at the institute spans across informal (in events such as cultural and sports), as well as formal spaces. In their last term, students can optionally write a research paper in collaboration with a faculty member, which might then be published in TAPMI’s annual research compendium.

Located in Manipal, an international university town having more than 15000 students from across the globe pursuing education in Medicine, Engineering, Pharmacy, Information Technology, Journalism and Management, TAPMI students get to live and study in a vibrant, cosmopolitan and intellectually stimulating environment. TAPMI’s new 42-acre campus surrounded by verdant tropical greenery provides soulful support to genuine academic endeavor.

Term 1

Quantitative Techniques
Basics of Accounting
Organizational Theory & Practise
Micro Economics
IT Skills
Management Communication
Legal Environment
Achievement Motivation Works

Term 2

Organizational Behaviour
Marketing Management -1
Financial Management
Management Accounting
Management Information Systems - 1
Business Statistics
Written Analysis and Communication
Operations Management-1
Workshop on Entrepreneurship and Business Plan

Term 3

Macro Economics
Operations Management-2
Marketing Research
Human Resources Management
Management Information Systems - 2
Analysis of Financial Statements
Marketing Management-2
Operations Research

Term 4


Strategic Management
Management Control Systems
Managerial Ethics
Management In Practice - Project
Business Leadership
NGO Project
Research & Innovation Skills (Brand Scan)
Management in Practice - Research


Sales Management
Distribution Management
Consumer Behaviour
Business to Business Marketing
Brand Management
Retail Management

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