Post Graduate Diploma In Management MARKETING MANAGEMENT

First Year - Term I
Subject Code Subject Name
BM-1101 Financial & Management Accounting ? I
BM-1102 Organization Behavior-I
BM-1103 Information Technology for Management
BM-1104 Marketing Management-I
BM-1105 Business Economics/ Managerial Economics
BM-1106 Quantitative Techniques in Management-I
BM-1106 Foreign Language- I
PPSP

Fundamentals of verbal and Non Verbal Communication

Self Analysis & Personality Development


Term 2
Subject Code Subject Name
BM-1201 Financial & Management Accounting-II
BM-1202 Organization Behavior-II
BM-1203 Financial Management-I
BM-1204 Marketing Management-II
BM-1205 Legal Aspects in Business
BM-1206 Quantitative Methods in Management-II
BM-1207 Foreign Business Language-II
PPSP

Fundamentals of Written Communication and Project Writing

Team Building and Leadership Training


Term 3
Subject Code Subject Name
BM-1301 Financial Management-II
BM-1302 Management Information Systems
BM-1303 Human Resource Management
BM-1304 Production & Operations Management
BM-1305 Economic Environment & Policy
BM-1306 Research Methods in Business
BM-1306 Foreign Business Language-III
PPSP

Emotional Competence and Behavioural Adjustments

Assertiveness and Attitude Training


SUMMER INTERNSHIP

Second Year - Term 4
Subject Code Subject Name
BM-2401 Strategic Management-I
BM-2402 International Business Environment
BM-2403 Foreign Business Language-IV


Electives from two areas of Specialization


(DUAL SPECIALIZATION)
PPSP

Psychometric Test

Aptitude & Analytical Ability


Term 5
Subject Code Subject Name
BM-2501 Business Ethics & Corporate Governance
BM-2502 Foreign Language-V


MARKETING MANAGEMENT

Subject Code Subject Name
BM-MK01 Consumer Behaviour
BM-MK02 Sales & Distribution Management
BM-MK03 Product & Brand Management
BM-MK04 Advertising & Sales Promotion Management
BM-MK05 Marketing Services
BM-MK06 Marketing Research
BM-MK07 Retail Management
BM-MK08 Global Marketing
BM-MK09 Retail Management
BM-MK10 Customer Relationship Management & Technology
BM-MK11 Integrated Marketing Communications
BM-MK12 Direct Marketing
BM-MK13 Business to Business (B2B) Marketing
BM-MK14 Internet Marketing
BM-MK15 Store Management and Visual Merchandising
BM-MK16 Retail Marketing
BM-MK17 Rural Marketing
BM-MK18 Marketing for Entrepreneurs
BM-MK19 Agribusiness Marketing
BM-MK20 International Trade Operations & Logistics