Post Graduate Diploma in Management:Marketing Management
Post Graduate Diploma
In Dehradun
Description
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Type
Post Graduate Diploma
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Location
Dehradun
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Duration
2 Years
The two-year Post Graduate Diploma in Management (PGDM) is the flagship programme of the Institute. It is designed to enable students to acquire the skills and capabilities that will enable them to reach responsible Global positions in management.
Facilities
Location
Start date
Start date
About this course
# Graduate degree in any discipline with a valid MAT/ CAT/ XAT score in the Competitive Exam and a minimum of 50% in graduation.
# Students in their second year of graduation with an aggregate of 50% or more in their aggregate of first two years can also apply.
# Students with work experience will be given preference.
Reviews
Course programme
The two-year Post Graduate Diploma in Management (PGDM) is the flagship programme of the Institute. It is designed to enable students to acquire the skills and capabilities that will enable them to reach responsible Global positions in management.
SALIENT FEATURE
# PGDM Programme in Semester System.
# State-of-the art infrastructure, located on the picureque Dehradun-Mussoorie road.
# Unique learning experience with experience pedagogy.
# Theatre styled classrooms with Audio Visual Aids.
# Well Stocked library with rich subscription of latest National & International Journals & Magazines.
# Separate in-Campus Hostel for Boys & Girls with round the clock security.
# Indoor & Outdoor sports facility.
# Choice of Specialization: Marketing, HR, Finance, IB & IT.
# Laptop to all the students. Wi-Fi Campus.
# Regular Educational Excursions & Industrial Visits.
# Regular Personality Development Program by Leading Corporate Trainers.
# Focus on Professional Communication.
# French Language Certification Course.
# Unique Corporate Resource Centre to facilitate respectable placements.
First Year -- First Semester
Principles of Management
Managerial Economics
Business Statistics
Organisational Behaviour
Basic Accounting
Business Communication
Information Technology in Management
Seminar
First Year --- Second Semester
Marketing Management
Financial Management
Human Resource Management
Research Methodology
Legal and Regulatory Framework of Business
Business Environmrnt
Production and Operations Management
Seminar
Second Year --- Third Semester
Management Accounting
Entrepreneurship
Management Information System
Specialisation I
Specialisation II
Specialisation III
Summer Training Report
Seminar
Second Year --- Fourth Semester
Stretegic Management
Supply Chain Management
E- Business
Specialisation IV
Specialisation V
Specialisation VI
Project Report
Viva voce
Marketing Management
Marketing of Services
Consumer Behaviour.
Sales & Distribution Management
Retail Management
Advertising Management
Customer Relationship Management
Rural Marketing
Product Management
Post Graduate Diploma in Management:Marketing Management