The Post Graduate Diploma in Management (PGDM): Marketing

Sanghvi Institute Of Management and Science
In Indore

Price on request
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Important information

Typology Post Graduate Diploma
Location Indore
  • Post Graduate Diploma
  • Indore

The Mission of PGDM is to develop managers who are employable at the global level by developing their knowledge, skills, attitude and competencies in a manner which is relevant to industry. This is sought to be done through a very strong partnership with well-known academic institution, industry and management professionals.


Where and when

Starts Location
On request
Sanghvi Institute of Management & Science Behind IIM Sanghvi Institute of Management & Science Pigdambar, Rau, 453331, Madhya Pradesh, India
See map
Starts On request
Sanghvi Institute of Management & Science Behind IIM Sanghvi Institute of Management & Science Pigdambar, Rau, 453331, Madhya Pradesh, India
See map

Frequent Asked Questions

· Requirements

A three-year Bachelor's Degree (10+2+3) or its equivalent in any discipline statutory university with at least 50% aggregate marks of equivalent CGPA. Appearing in the final examination of a Bachelor's Degree can also apply. The admission in PGDM would be through written test followed by group discussion and personal interview. SIMS would conduct its own written test.

Course programme

The uniqueness of the Post Graduate Diploma in Management (PGDM) in Finance program is created through development of experiential pedagogy involving internship in the industry, field projects, simulations and management games for providing the knowledge of organizational reality and management challenges. Strong technology orientation will be developed among the students as also strong quantitative and communication skills which will help them in taking decisions in conditions of uncertainty and also make them people-centric. The program will also develop global perspective. In addition they will be provided inputs in cross cultural management.

The pedagogy of the program is based on experiential learning, which aims to improve domain knowledge, conceptual skills and attitude of students to enable them become effective entrepreneurs and leaders. While classroom teaching will be a mix of theoretical understanding of concepts and their application with case based method, emphasis will also be given on improving research and analytical skills of students through use of different tools and techniques of data analysis using different software.

Overall pedagogy is a mix of lectures, cases, project work, presentations, simulations, film based discussions and management games. Faculty and students will work together to make choice for daily group activity.Weekly industry training is also being organized to provide hands-on-exposure of the industry to the students besides two-weeks industrial projects at the end of first, second, fourth and fifth trimester.

The industry internship of eight weeks after third trimester will include faculty and corporate guidance. This mentorship will help them to understand the application of management education in real life situations of corporate world. Research projects of eight weeks will also be done under the guidance of faculty members during sixth trimester.

Students also need to discuss daily current affairs from the news and newspapers to keep themselves update with the current happenings in the economy, society and business.Assignments will also be given to students on contemporary studies in business, industry and corporate sector in India and at global level.

Film based discussions will be organized and efforts would be made to understand the management issues which have emerged from the film. Films of Economic Times Classroom Series where they have recorded sessions with Management Gurus would be shown to the students. Exercises and questions for discussions on the film would be arranged and students will be directed for further readings in the library or on the internet.

Under industry speaks program, senior management from companies would be invited to interact with students. Workshop on ethics and ethical leadership would be organized by inviting spiritual leaders to bring learning from Indian scriptures, Indian values and the ethical dilemmas of managing organizations in contemporary world.

Group activities involving outdoor exercises like adventure sports or one on conflict management, team building etc. would also be organized.

The PGDM program is offered as a two-year fulltime programme on trimester basis. Each trimester consist of 10 weeks of teaching and industry internship. Project done in each trimester i.e. 2 weeks project in first, second, fourth and fifth trimesters, summer project of 8 weeks in third trimester and a research project at the end of sixth trimester will be evaluated by institute faculty and company guide. The programme is designed to understand basic principles of managing business and providing leadership to organizations.

One of the major problems faced by the management graduate is that they find themselves lacking in domain or functional knowledge required in their career. The focus of the programme would be to bridge this gap via tutorials system.

Trimester system will help the curriculum to include subjects which may not necessarily be possible to cover in semester system. This can be done by altering the credit structures across various subjects. Another reason for trimester is that it helps to create rigor in the programme in the sense that the course has to be delivered at a pace which is higher than that of semester system. It also provides an opportunity for better industry exposure.

The programme will be offered across four functional areas in dual, core and major- minor pattern. Apart from Marketing PGDM will also be provided in:
Ο Finance
Ο Human Resource Management
Ο Information Technology & Operations Management

Additional information

Work placements: Internship in the industry from second trimester onward

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