Post Graduate Diploma In Management (PGDM)(MARKETING MANAGEMENT)

First Year - Term I
Subject Code Subject Name
BM-1101 Management Accounting-I
BM-1102 Organization Behavior
BM-1103 Legal Aspects in Business
BM-1104 Marketing Management-I
BM-1105 Business Economics
BM-1106 Quantitative Methods in Management-I
PPSP Module on Self Analysis
Foreign Language-I


Term 2
Subject Code Subject Name
BM-1201 Management Accounting-II
BM-1202 Human Resource Management
BM-1203 Financial Management-1
BM-1204 Marketing Management-II
BM-1205 IT for Managers
BM-1206 Quantitative Methods in Management-II
PPSP Module on Behavioral Communication
Foreign Business Language-II


Term 3
Subject Code Subject Name
BM-1301 Financial Management-II
BM-1302 Management Information Systems
BM-1303 Written & Oral Communication
BM-1304 Production & Operations Management
BM-1305 Economic Environment & Policy
BM-1306 Research Methods in Business
PPSP Module on Emotional Intelligence
Foreign Business Language-III


Second Year - Term 4
Subject Code Subject Name
BM-2401 Strategic Management-I
BM-2402 International Business Environment
Electives from two areas of Specialization
(DUAL SPECIALIZATION)
PPSP Psychometric Test
Aptitude & Analytical Ability


Term 5
Subject Code Subject Name
BM-2501 Strategic Management-II
Electives from two areas of Specialization
(DUAL SPECIALIZATION)
PPSP Resume Writing
Mock Interviews
Dissertation Topic & methodology selection and information

MARKETING MANAGEMENT

Subject Code Subject Name
BM-MK01 Consumer Behaviour
BM-MK02 Sales & Distribution Management
BM-MK03 Product & Brand Management
BM-MK04 Advertising & Sales Promotion Management
BM-MK05 Marketing Services
BM-MK06 Marketing Research
BM-MK07 Retail Management
BM-MK08 Global Marketing
BM-MK09 Retail Management
BM-MK10 Customer Relationship Management & Technology
BM-MK11 Integrated Marketing Communications
BM-MK12 Direct Marketing
BM-MK13 Business to Business (B2B) Marketing
BM-MK14 Internet Marketing
BM-MK15 Store Management and Visual Merchandising
BM-MK16 Retail Marketing
BM-MK17 Rural Marketing
BM-MK18 Marketing for Entrepreneurs
BM-MK19 Agribusiness Marketing
BM-MK20 International Trade Operations & Logistics