Post Graduate Diploma in Management- Retail Management & Marketing

The emerging consumer is more demanding than ever in today's increasingly competitive environment. Today's customer is more information centric, brand and quality conscious and is very keen to exercise his bargaining power.

Successful retailers are being challenged to effectively blend science and art in a multi-channel setting, to attract and retain customer loyalty - adding to their offer varieties of merchandise, interesting formats, and electric atmospherics.

The Retail Management & Marketing program was established in response to growing demand from major retail organizations for high quality managers in retailing. The Indian retail landscape is witnessing an astonishing boom, about $368 billion estimated by 2008 (CII-AT Kearney Report), out of which only 3% of Rs. 14,40,000 crore market is in the organized sector.

The increasing scale, complexity and competitiveness of Retailing requires professional managers capable of running enterprise-class businesses. These managers need to be able to lead large teams, use modern information systems and take advantage of new opportunities across the industry spectrum, from innovative HR strategies to developments in Information Technology.

Retailing is a large and dynamic sector of the economy, and many Indian retailers are among the world's most highly respected and innovative businesses. Retail organizations are recruiting an increasing number of trained management students each year.

Designed in collaboration with industry professionals and tailored to the needs of modern retail organizations, the Post Graduate Diploma program in Retail Management & Marketing is aimed at developing multi-skilled, managerial talent for this sector. Our teaching team includes faculty recruited from senior positions in retail companies. We have close working relationships with retailers, who provide guest lecturers, case studies, skills workshops and company visits.

Retail Management Focus
This program focuses on developing knowledge and applying skills in the context of retail and services management & marketing. Students learn about the importance of customer service, analyze the methods used to maintain customer loyalty, examine ways in which product presentation influences buyers, and investigate the critical factors in inventory control, including the role of technology.

An information-based decision making approach is used throughout the program, illustrated through current case studies from retail and allied industries. Individual sessions will be led by a combination of faculty, industry consultants and retail executives. During the third term of the program students take on research projects which is further explored during internship.

A three month Industry Internship, brings the quantum of classroom teaching into the workplace, exposing students to the true business practices in the Retail Industry. During the 3rd term of the program students take on research project that are explored during Capstone project.

Project and Industrial exposure:
In addition students are also encouraged to undertake short term industry sponsored projects along with regular curriculum.

Program Architecture

Term I
- Principles & Practices of Management
- Managerial Economics
- Financial Accounting
- Marketing Management - I
- Organization Behavior
- Quantitative Method in Management
- Basic of IT & MIS
- Business Communication
- Lifestyle Management - I

Term II
- Cost and Management Accounting
- Service Marketing
- Consumer & Buyer Behavior
- Buying and Merchandising
- Marketing Management - II
- Introduction to Retail Management
- Businesses Communication
- Mall Management
- Lifestyle Management - II

Term III
- Channel Management
- Store Operations & HR
- Finance in Retail Operations
- Supply Chain Management
- Integrated Marketing Communications
- Strategic Management
- Sales Management
- Marketing Research
- Soft Skills

Term IV
- Vendor Management
- Corporate Finance
- Business Law & Legal Issues in Retail
- Visual Merchandising
- Retail Vertical
- Brand Management
- Franchise Management
- Capstone Project - Phase I

Term V
- CRM in Retail Management
- International Retailing + Cases
- E - tailing
- Rural Marketing
- Retail Audit
- Corporate Governance & Business Ethics
- Entrepreneurship
- Capstone Project Phase II

Term VI
- Capstone Project- Phase III

SEMINARS & WORKSHOPS
Besides regular classroom sessions and the project work, experts in various fields from the industry are called on campus to conduct seminars and workshops on various topics. Not only is the learning experience of students enriched, but this also provides students with exposure & opportunity to interact with the industry. Topics of these workshops range from a variety of subjects from contemporary issues in the world of business like credit policy, forex markets to skill building workshops like leadership, negotiation skills, presentation and public speaking, interpersonal skills and so on.

Workshops in Retail Management & Marketing
Annual Confluence of "Retailers Association of India"
ISO 9000 System Implementation
Aggregate Planning and forescasting CRM
IT Project management & Consulting HR
Brand Building and Indentification
Plastic Money
Supply Chain Management
Quality Management
Retail Operations in IOC
Retail Summit - 08
Industrial cluster to Silvassa
HR in retail