Post Graduate Diploma in Marketing Communication Management(Full Time)
Post Graduate Diploma
In Noida
Description
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Type
Post Graduate Diploma
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Location
Noida
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Duration
15 Months
PGDMCM provides a holistic experience based on the learning process of creative/strategy/media on one hand and professional and personal development on the other. It offers opportunities to students for preparing for professional careers in Advertising, Marketing Communication, Entertainment, Brand Management, and other allied fields.
Facilities
Location
Start date
Start date
About this course
The basic qualification for admission to PGDMCM is graduation in any discipline. Students expecting their final year results may also apply.
Reviews
Course programme
PGDMCM provides a holistic experience based on the learning process of creative/strategy/media on one hand and professional and personal development on the other. It offers opportunities to students for preparing for professional careers in Advertising, Marketing Communication, Entertainment, Brand Management, and other allied fields. The curriculum is designed to ensure that graduating students would benefit from an advanced training in theory (industry oriented) and professional applications of Integrated Marketing Communication. All successful candidates are offered placement assistance.
Curriculum
Each Credit is considered as the value attached to a module. All of NiA Modules have three credits each, however some of the industry specific subjects may be spread across two, three or four modules, giving that much more value. E.g.: Market Research is spread across two modules giving a total of 6 credits, similarly Marketing is spread across a minimum of two modules with optional Marketing related subjects like Consumer Behavior, Internet Marketing etc. adding to the number of 'Marketing Credits.
Cornerstone Courses: Trimester 1 9 Credits ( 6 Courses)
Financial Statement Analysis for Managers (1) Information Technology Management (1) Managerial Economics (2) Principles of Management (2) Marketing Management (2) Term Paper (1)
Cornerstone Courses: Trimester 2 & 3 25 Credits ( 13 Courses)
Brand Planning (3)
Media Planning (3)
Product Management (1)
Creative Planning Workshop (1)
Market Research (3)
Sales & Distribution Management (1)
Consumer Behavior (1)
Sales Promotion (1)
Copywriting Workshop (1)
Event Management (3)
Services Marketing (3)
Public Relations (3)
Term Paper (1)
Cornerstone Courses: (Trimester 4) 10 Credits (Choose any 4 Courses)
Online Marketing (2)
Customer Relationship Management (2)
International/Cross-cultural Marketing.(2)
Social Marketing (2)
Two Term Papers (2)
Image/ Reputation Management (2)
Advanced Advertising Research (2)
Social Advertising (2)
Media Planning Strategies (2)
Post Graduate Diploma in Marketing Communication Management(Full Time)