Post Graduate Diploma in Marketing Management

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Rs 45,000
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Important information

Typology Post Graduate Diploma
Methodology Distance learning
Location Mumbai
Duration 2 Years
  • Post Graduate Diploma
  • Distance learning
  • Mumbai
  • Duration:
    2 Years


Where and when

Starts Location
On request
502, Gagangiri Complex, 18thRoad, Near Ambedkar Garden, Chembur, 400071, Maharashtra, India
See map
Starts On request
502, Gagangiri Complex, 18thRoad, Near Ambedkar Garden, Chembur, 400071, Maharashtra, India
See map

Frequent Asked Questions

· Requirements

Eligibility: -Graduates from any recognized university. -Diploma holders from any recognized polytechnic with 3 years of supervisory work experience post diploma. -Final year degree student. -If a student has completed his graduation from an international university, then the University should be approved by AIU/UGC/IGNOU or by any other international associations like EQUIS, AACSB OR AMBA.

Course programme


This is 2 years, PG Diploma program offered in the distance learning mode. The curriculum is at par with the Distance Learning MBA offered by leading Universities. The two year program is divided into 4 semesters. The registration validity of these 2 year PG programs is 3 years. The registration validity is subject to payment of full program fees as per the payment schedule. While the program duration is of 2 years only, the additional one year is given to students to submit/clear all pending exams/project report.

Incase, a student is not able to complete the program within 3 years, he is required to pay Rs.7500/- Re-Registration Fees for getting one more year extention to clear the balance subject(s) or to submit the project.

-Salient features of the program:

The first two semesters are generic, common to all and cover general topics of management. The last two semesters contain specialization related subjects.

-Structure of the Program & Specialization:

Semester I:

-Principles of Management
-Financial Accounting
-Business Communication
-I.T. for Management
-Marketing Management
-Managerial Economics

Semester II:

-Business Etiquette & Presentation Skills
-Financial Management-I
-Cost Accounting
-Human Resource Management
-Strategic Management
-Organizational Behavior

Syllabus for batches prior to July:

Semester III:

-Marketing Research
-Consumer Buyer Behavior
-Sales Force Management
-Distribution Management
-Advertising & Sales Promotion

Semester IV:

-Product / Brand Management
-International Marketing
-Services Marketing

Syllabus for Batches W.E.F. July:

Semester III

-Marketing Research and Consumer Buyer Behavior
-Advertising and Sales Promotion
-Distribution Management
-Marketing Finance

Semester IV

-Product / Brand Management
-Services Marketing
-Out of the Box Marketing
-Customer Centric Organization

The student needs to completely clear at least 8 papers from the 1st year before she/he can proceed to the 2nd year. However students can complete their academic requirements at their own pace during the registration validity period.

Additional information

Payment options: -There are 2 payment plans by which you can pay the course fees. You can choose any one of the following options: (1) Two years fees paid in advance at the time of registration- Rs. 45,000 (Fees) / Rs. 48,600 Fees (With PCP`s) (2) Annual (fees paid once a year)- Rs. 25,000 (Fees) / Rs. 28,600 Fees (With PCP's) -Course fees is inclusive of midterm as well as end semester exams. However, for subjects, which are not cleared during the semester or subjects for which the students have not appeared for the exam, an additional exam fees of Rs. 400/- per subject will be charged per subject. -Mode of Payment for all Types of Fees: -Program Fees, Late Fees, Additional specialization and other fees - may be paid either by cash, local cheque or by Demand Draft. -Cheque/Demand Drafts should be made in favour of "Welingkar Institute of Management' payable in Mumbai. -Cheque should be locally drawn in Mumbai or should be at par cheques. No outstation cheque will be accepted. -In case, the cheque bounces, students will have to pay the applicable cheque bouncing charges. Students are required to write their name, course name, admission no (if student Id-card has been issued to them) and their contact number on the reverse side of the cheque/demand draft. Personal Contact Programs are optional and currently available only in Mumbai. If the student decides to join the Program for the 1st and 2nd Semester then he has to pay an additional amount of Rs. 3600/- at the time of admission. If the student decides to join Personal Contact Program at a later date then Rs. 400/- per subject will be charged. Seats for the Personal Contact Program are limited and will be offered to students only if available. For overseas / NRI students who will be moving abroad and wish to have their course material sent to them abroad, there is a special fee. -Late Payment of Fees: Rs.500/- additional for 15 days delay in payment of installments. Thereafter, Rs.1000/- will be charged. -Other Fees: (1) Re-exam fee --- Rs. 400/- per subject (Rs. 200/- for re-exam & Rs. 200/- for re-submission of assignment) (2) Duplicate ID-Card --- Rs. 100/- (3) Duplicate issue of study materials --- Rs.350/- per book plus Rs. 50/- as postage. (4) Duplicate copy of Audio / Content CDs: --- Rs.500/ per CD (5) Fee for issuing Transcripts: Rs.500/- for the 1st copy and Rs.100/- for each subsequent copy. Re-registration fees (Applicable to those students who are not able to complete the course within 3 years) : Rs. 7500/- for 1 year extension.On Expiry of the registration validity period, the student will have to pay the re-registration fee even if the student has just one subject or only the project report is pending. -Note: A student can re-register himself only twice i.e. on completion of the registration validity period of 3 years, a student has 2 more years to re-register himself and complete pending subjects. Thereafter, the admission lapses and the student will have to enroll as a new student and redo the program. In case a student has paid fees in Indian rupees and then moves abroad during the course of the program or is an NRI but has enrolled as a local student and paid fees in Indian rupees or has to travel abroad during exam time on account of work, then the student can give the End Semester exams online, subject to the following: -The student has to submit a photo copy of the visa and a letter from the company (In case of traveling abroad on account of work). -The student has to pay an exam fee of Rs. 400/- per subject and in case of re-exams, a re-exam fee of Rs. 800/- per subject will have to be paid. -Note : The fees and course structure may be subject to change at the discretion of the Institute.

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