Post Graduate Diploma in MARKETING MANAGEMENT

• The course work includes some novel subjects like Japanese/French Language and Effective Communication.

• Dr. NSK is only the institution to offer Foreign Language ( Japanese/French ) as a compulsory subject at PGDM & PGDMM curriculum.

• Keeping in mind the latest trends in the market, unique papers like Insurance, Retail Management and MIS are included.

SEMESTER – I

101 Perspectives of Management
102 Accounting for Managers
103 Indian Business Environment
104 Quantitative Techniques for Decision Making
105 Effective Communication
106 Information Systems & Computer Application
107 Managerial Economics
108 Foreign Language: Japanese/French (Non Credit)

SEMESTER - II

201 Business Policy & Strategic Management
202 Production Management
203 Marketing Management
204 Financial Management
205 Human Resource Management
206 Organizational Behaviour
207 Research Methods & Operations Research

SEMESTER - III

301 Business Legislation
302 Retail Management
303 Entrepreneurship Development

MARKETING MANAGEMENT

521 Marketing of Services
522 Sales and Advertising Management
523 Business Marketing Management
524 Global Marketing

SEMESTER – IV

401 Customer Relationship Management
402 International Business
403 Principles of Insurance