Post Graduate Diploma in Marketing Management
Post Graduate Diploma
In Kolkata
Description
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Type
Post Graduate Diploma
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Location
Kolkata
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Duration
2 Years
Facilities
Location
Start date
Start date
Reviews
Course programme
About the Programme :
This prestigious professional course aims at preparing students for the senior level management position. The programme is for current and future sales and marketing specialists. The courses provide tool and techniques to develop innovative approaches to marketing management. It is an excellent blend of theory and practice and uses contact lectures, case study method, intensive reading, to develop integrated learning.
Semester I
Management Functions and Behaviour
Management of Human Resources
Economic and Social Environment
Corporate Social Responsibility
Information Systems for Managers
Semester II
Consumer Behaviour
Marketing for Managers
Sales Management
Management of Machines and Materials
Strategic Management
Semester III
Marketing Research
Quantitative Analysis for Managerial Applications
Product Management
International Marketing
Advanced Strategic Management
Semester IV
Marketing of Services
Management of Marketing Communication and Advertising
Rural Marketing
Project
Post Graduate Diploma in Marketing Management