Post Graduate Diploma in Marketing Management

P.G. Diploma: Marketing Management (P.G.D.M.M.)

Program Outline:

Marketing Management is a commercial field which concentrates on rational implementation of promotional methods & manages company's advertising sources & actions. Promotion Supervisors are accountable for effecting the stages, time & composing client's requirements in such a way which accomplishes an association's goals. Thus, Promotion administration covers a vast range of tasks & actions.

Possible Vocations:

This program will assist the students to identify vocational chances in sectors such as Banks, Community Credit Associations, Construction Agencies, Vehicle Companies, I.T. Associations. Pharmacy & Telecom firms, Fuel industry as well as governmental & partial governmental companies.

Syllabus:

Students will study the below mentioned topics:

1st Semester: It will include:

* Managing Promotions
* Headship & Organizational Conduct
* Business Interaction
* Managing Computer Systems
* Small Business Management

2nd Semester: It will include:

* Global Promotion
* Advertisements & Selling Publicity
* Items & Brand Administration
* Commercial Promotion
* Fiscal Services Promotion

Admission Criteria: Any person having at least 3 yrs of work knowledge can apply for this course. Graduation or having diploma is compulsory.