Post Graduate Diploma in Media Management

Course Outline:

• Why Media matters
• Media scene in India.Foreign media in India
• Newspaper ownership
• Organisational structure of a newspaper and magazines.
• Management problem of print media.
• Organisational structure of a news channel.Management problem of electronic media.Leading news channels of India.
• Cinema industry in India.
• Documentary and short film in India.
• Cinema industry in India.
• Ad agencies and PR Organisations
• Budgeting
• Important media organisations of the world.International Print media
• TV Newsroom Operations
• Newspaper Management
• Newspaper Production
• Technology used in Media
• Circulation and Advertising
• Role of distribution of a news channel
• 2 months Internship