Post Graduate Diploma in Visual Merchandising and Store Design

Programme Structure

The Post- Graduate Programme in Visual Merchandising & Store Design is a one year programme that has three levels, constituting of 700 hours of contact classes and 380 hours of project work. The classes will be conducted 6 days in a week in each trimester except in the last trimester where the student devotes majority time for project work.

Programme Contents

Trimesters
Foundation Level:

-Retail Environment
-Design Management
-Location & Site Selection
-Visual Merchandising-Principles & Practices
-Retail Store Interiors & Exteriors-I
-Merchandise Knowledge
-Applied Store Design-1
-IT in Retail
-Professional Development Portfolio

Intermediate Level:

-Applied Visual Merchandising
-Styling & Merchandise Presentation
-Material Exploration
-Retail Brand Management & Research
-Applied Store Design -II
-Window Display
-IT Application in Visual Merchandising

Final Level:

-Dissertation Project & Internship
Students will undergo Internship Project in retail organizations focusing on various aspects of Visual Merchandising.

The project work should demonstrate extensive knowledge in the selected area with a critical approach and a clear understanding of the relevant business research methods and the ability to use and appl these methods.

The performance of the students will be continuously assessed during the internship period and the students have to submit a project report and give presentations to a panel.
Internship is an integral part of the programme and no student will be exempted from this. A certain degree of flexibility is inevitable in the arrangements with regard to internships.