Post Graduation in Communication Management:Advertising

Post Graduate Diploma

In Pune

Price on request

Description

  • Type

    Post Graduate Diploma

  • Location

    Pune

  • Duration

    2 Years

Facilities

Location

Start date

Pune (Mahārāshtra)
See map
Symbiosis Knowledge Village (PG), Gram: Lavale, Taluka: Mulshi, 411042

Start date

On request

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Course programme

Communication Management studies include Principles of Management; Marketing & Market Research; Statistics & SPSS; Consumer Behaviour; Culture Studies; Indian & Global Business Environment; Business Communication; Organisational Behaviour; Brand, Human Resource & Finance Management; Rural,Development, Services, Direct & Integrated Marketing Communication; Design Technology.

Advertising: Advertising Management; Strategy & Production; Media Planning & Buying; Account Planning; Creative Planning & Strategy; Advertising Research.

Application Softwares: MS Office, Photoshop, Corel Draw, Quarkxpress, Page maker, Flash, HTML, SPSS, Maya Dream weaver

Mandatory Projects: During conduct of the academic curriculum, every student is required to undertake six Minor Industry projects, one Major Industry project, one Social Communication project and Dissertation writing. Mandatory Events: The curriculum also includes Institute activities like Footprints (a series of Media Seminars held across the country), Internships, Alumni Meet, Fest O' Comm (annual festival of communication) and Placements.

Post Graduation in Communication Management:Advertising

Price on request