Post Graduation in Communication Management:Advertising
Post Graduate Diploma
In Pune
Description
-
Type
Post Graduate Diploma
-
Location
Pune
-
Duration
2 Years
Facilities
Location
Start date
Start date
Reviews
Course programme
Communication Management studies include Principles of Management; Marketing & Market Research; Statistics & SPSS; Consumer Behaviour; Culture Studies; Indian & Global Business Environment; Business Communication; Organisational Behaviour; Brand, Human Resource & Finance Management; Rural,Development, Services, Direct & Integrated Marketing Communication; Design Technology.
Advertising: Advertising Management; Strategy & Production; Media Planning & Buying; Account Planning; Creative Planning & Strategy; Advertising Research.
Application Softwares: MS Office, Photoshop, Corel Draw, Quarkxpress, Page maker, Flash, HTML, SPSS, Maya Dream weaver
Mandatory Projects: During conduct of the academic curriculum, every student is required to undertake six Minor Industry projects, one Major Industry project, one Social Communication project and Dissertation writing. Mandatory Events: The curriculum also includes Institute activities like Footprints (a series of Media Seminars held across the country), Internships, Alumni Meet, Fest O' Comm (annual festival of communication) and Placements.
Post Graduation in Communication Management:Advertising