JRD Global EDU

Post Graduation Diploma in Advertising Management

JRD Global EDU
Online

Rs 25,700
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Important information

Typology Post Graduate Diploma
Methodology Online
Duration 1 Year
Start Different dates available
Online campus Yes
  • Post Graduate Diploma
  • Online
  • Duration:
    1 Year
  • Start:
    Different dates available
  • Online campus
Description

Advertising management is a planned managerial process designed to oversee and control the various advertising activities involved in a program to communicate with a firm's target market and which is ultimately designed to influence the consumer's purchase decisions. Advertising is just one element in a company's promotional mix and as such, must be integrated with the overall marketing communications program. Advertising is, however, the most expensive of all the promotional elements and therefore must be managed with care and accountability.

Facilities (1)
Where and when
Starts Location
Different dates available
Online
Starts Different dates available
Location
Online

Frequent Asked Questions

· What are the objectives of this course?

1. To introduce various concepts and media of communication so as to understand the process of communication. 2. To make the students understand the fact that Advertising and Public Relations are persuasive forms of Communication.

· Who is it intended for?

GRADUATE STUDENTS CAN APPLY

· Qualification

GRADUATION PASSED

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What you'll learn on the course

Management
IT Management
Advertisement
Advertising Management
Advertising Events
Advertising Campaign
Advertising Strategy
Advertising Designer
Advertising Agency
Advertising Market

Teachers and trainers (1)

SNEHA SHARMA
SNEHA SHARMA
COUNSELOR

Course programme

PAPER 1 Introduction to Communication PAPER II Introduction to Advertising PAPER III Principles of Public Relations PAPER IV Creating Advertisements PAPER V Process of Public Relations PAPER VI Training Programme for 7 days (Creating of Audio Advertisement, Video Advertisement and Print Advertisement) The Scheme of Examination shall be as follows: Subject Duration of Exam (Hours) Maximum Marks Passing Minimum Marks Paper 1 Introduction to Communication Paper 2 Introduction to Advertising Paper 3 Principles of Public Relations Paper 4 Creating Advertisements Paper 5 Process of Public Relations Paper 6 Training Programme for 7 days (Creation of Audio Advertisement, Video Advertisement and Print Advertisement) Marks for Training Programme

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