INTERNATIONAL INSTITUTE OF MANAGEMENT & ENGINEERING

Post Graduation Diploma in Advertising Management

INTERNATIONAL INSTITUTE OF MANAGEMENT & ENGINEERING
Online

Rs 25,700
You can also call the Study Centre
22656... More

Important information

Typology Post Graduate Diploma
Methodology Online
Duration 1 Year
Online campus Yes
  • Post Graduate Diploma
  • Online
  • Duration:
    1 Year
  • Online campus
Description

Advertising management is a planned managerial process designed to oversee and control the various advertising activities involved in a program to communicate with a firm's target market and which is ultimately designed to influence the consumer's purchase decisions. Advertising is just one element in a company's promotional mix and as such, must be integrated with the overall marketing communications program. Advertising is, however, the most expensive of all the promotional elements and therefore must be managed with care and accountability.

Facilities (1)
Where and when
Starts Location

Online
Starts
Location
Online

Frequent Asked Questions

· What are the objectives of this course?

1. To introduce various concepts and media of communication so as to understand the process of communication. 2. To make the students understand the fact that Advertising and Public Relations are persuasive forms of Communication.

· Who is it intended for?

GRADUATE STUDENTS CAN APPLY

· Qualification

GRADUATE STUDENTS CAN APPLY

Opinions

0.0
Not rated
Course rating
100%
Recommended
5.0
excellent
Centre rating

Reviews on other courses at this centre

DIPLOMA IN MECHANICAL ENGINEERING

A
Angelina Sen
5.0 01/07/2016
What I would highlight: Very convenient! Excellent! Could study in my time. Thanks to the team I am on a good job now! Best guidance & counselling provided. Very Honest & straight! Education is the best knowledge they provide. Guided me beyond my expectations. A special thanks to the Director. She motivated me to do the best course and not to look back but move ahead. A humble and a hearty thanks to Madam.
What could be improved: Nothing.
Would you recommend this course?: Yes

DIPLOMA IN MECHANICAL ENGINEERING

M
Mitchelle D.
5.0 01/01/2016
What I would highlight: Best for the working professionals. No time restrictions- I am on a good job now.
What could be improved: Nothing.
Would you recommend this course?: Yes

DIPLOMA IN MECHANICAL ENGINEERING

C
CHANDAN KOLI
5.0 01/08/2015
What I would highlight: Self-learning program as I am a working professional. Exams on demand .
What could be improved: Nothing.
Would you recommend this course?: Yes
Reviews gathered by Emagister & iAgora

What you'll learn on the course

Management
IT Management
Advertisement
Advertising Management
Advertising Events
Advertising Campaign
Advertising Strategy
Advertising Designer
Advertising Agency
Advertising Market

Teachers and trainers (1)

SNEHA SHARMA
SNEHA SHARMA
ENGINEERING JOBS

Course programme

PAPER 1 Introduction to Communication PAPER II Introduction to Advertising PAPER III Principles of Public Relations PAPER IV Creating Advertisements PAPER V Process of Public Relations PAPER VI Training Programme for 7 days (Creating of Audio Advertisement, Video Advertisement and Print Advertisement) The Scheme of Examination shall be as follows: Subject Duration of Exam (Hours) Maximum Marks Passing Minimum Marks Paper 1 Introduction to Communication Paper 2 Introduction to Advertising Paper 3 Principles of Public Relations Paper 4 Creating Advertisements Paper 5 Process of Public Relations Paper 6 Training Programme for 7 days (Creation of Audio Advertisement, Video Advertisement and Print Advertisement) Marks for Training Programme

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