Postgraduate Certificate in Retail Management

The fast changing retail environment demands that professionals learn new skills, improve their efficiency, learn to compete and think out of the box. Since retailers work directly with customers and there is need for good managerial talent to interpret and satisfy the needs and desires of customers. All this requires an education that is intensive, comprehensive and closely linked to the retail business world. The need is to have a program which has all the inherent features of a business management program and includes experiential learning throughout the program. The program takes the participants through general business management and then specializing them in Retail Management. XLRI has specially designed this program of 12 months duration. After successful completion of the programme students will be awarded with "Post graduate Certificate in Retail Management".

Programme objectives

The program has been specially designed for those who seek to create or accelerate managerial careers in the Retail industry. Working professionals with at least one year's experience in the organized retail sector, or at least two years' work experience in any corporate function, would find the program challenging and stimulating. Senior professionals in the retail or allied sectors would also find the program useful because of its coverage of the theoretical principles (as well as best-practice case studies) of the emerging discipline of Retail Management.

Program Pedagogy

The above stated objectives will be attained through:
· Intense learning at virtual classroom.

· 5 days of intensive learning at XLRI campus.
· Project work.
· Lecture Series.
· Case methods.
· Group work.
· Term papers.
· Assignments and Dissertation.

Delivery mechanism

The on-line sessions will be delivered on the virtual classroom platform of our technical partners. The heart of the platform is a powerful user interface that enables large number of geographically distributed students to have a highly interactive 'one to one' / 'one to many' exchange with a central faculty. The system incorporates live broadcast video, two way audio and data interactivity to enable the students to watch and interact with the faculty live in their virtual classroom.

Course Contents

1. Marketing-1
2. Economics
3. OB-1
4. Finance
5. Quantitative Techniques
6. Marketing-II
7. Accounting
8. Managerial Information System
9. Services Marketing
10.Retail Management
11.Merchandising Management
12.Store Operations Management
13.Retail Communications Management
14.Customer Relationship Management
15.Project Work