Product Management Essentials Workshop

Adaptive Product Management Essentials is a 2-day primer program that provides an overview of the Adaptive Marketing Framework™ – a practice, process and performance oriented approach to managing and marketing IT products and services. The program focuses on providing an overview of the various foundational and tactical skills required in productizing innovation. This workshop combines concepts, practice recommendations and in-class tutorials to execute various PM&M sub-functions in the journey from idea to enterprise.