Public Relations and Advertising

Bachelor

In Chennai

Price on request

Description

  • Type

    Bachelor

  • Location

    Chennai

  • Duration

    2 Years

PUBLIC RELATIONS AND ADVERTISING. Batchelor. *Public Relations and Advertising, Batchelor of Arts 4 years. Major Requirements. COMM-125 Introduction to Journalism. COMM-135 Introduction to Communication Studies. COMM-220 New Writing. COMM-230G Voice and Diction - Greek. COMM-321 Public Relations Principles. COMM-322 Public Relations Methods. COMM-422 PR Campaign Develop and Management. COMM-450.

Facilities

Location

Start date

Chennai (Tamil Nādu)
See map
2/167,East Coast Road, injambakkam

Start date

On request

Questions & Answers

Add your question

Our advisors and other users will be able to reply to you

Who would you like to address this question to?

Fill in your details to get a reply

We will only publish your name and question

Reviews

Course programme


PUBLIC RELATIONS AND ADVERTISING

Bachelor
*Public Relations and Advertising , Batchelor of Arts 4 years

Major Requirements

COMM-125 : Introduction to Journalism
COMM-135 : Introduction to Communication Studies
COMM-220 : New Writing
COMM-230G : Voice and Diction - Greek
COMM-321 : Public Relations Principles
COMM-322 : Public Relations Methods
COMM-422 : PR Campaign Develop and Management
COMM-450 : Corporate Communication
MGT-281 : Introduction to Management
MKTG-291 : Principles of Marketing
MKTG-393 : Advertising
MKTG-395 : Consumer Behaviour
MKTG-398 : Marketing Research
MKTG-405 : Media Planning
MKTG-410 : Sales Promotion and Direct Marketing
MKTG-493 : Strategic Marketing

Communication and Business Electives
ACCT-110 : Accounting I
ACCT-111 : Accounting II
BADM-230 : Business Law
BADM-234 : Organisational Behaviour
BADM-439 : Senior Simulation in Business
BADM-475 : Strategy and Business Policy
BADM-496 : Final Year Project
COMM-115 : Introduction to Electronic Media
COMM-116 : Audio Production
COMM-117 : Video Production
COMM-222 : Graphic Comm (Graphic Layout)
COMM-240 : Communication and Media Analysis
COMM-431 : Gender and Communication
COMM-440 : Communication Law
DES-260 : Photography
ECON-261 : Principles of Microeconomics
ECON-262 : Principles of Macroeconomics
FIN-266 : Managerial Finance
HOSP-100 : Introduction to Hospitality Management
HOSP-360 : Meeting, Conference and Incent.
MGT-481 : Human Resource Management
MKTG-360 : Selling and Sales Management
MKTG-370 : Retail and distribution Management
MKTG-380 : Marketing of Services
MKTG-390 : E-Commerce
MKTG-491 : International Marketing
TRVL-230 : Tourism Service Marketing

Foreign Language Electives
Language Expression
Computer and Mathematics Electives
Humanities and Social Sciences Electives

Public Relations and Advertising

Price on request