Research Methods For Management
Course
In Coimbatore
Description
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Type
Course
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Location
Coimbatore
Goals: To familiarize the students with methodology of research and its application in. managerial decision making. Objectives: On successful completion of the course the students should have: To understand scope and significance of research in business decisions. To study and understand sampling techniques along with hypothesis. To understand various scaling techniques and parametric and non-param
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Location
Start date
Start date
Reviews
Course programme
application in managerial decision making, explaining hypothesis, meaning and types,
sampling design along with the various parametric and non-parametric test.
Goals:
To familiarize the students with methodology of research and its application in
managerial decision making.
Objectives:
On successful completion of the course the students should have:
To understand scope and significance of research in business decisions.
To study and understand sampling techniques along with hypothesis.
To understand various scaling techniques and parametric and non-parametric test.
UNIT I
Research - meaning - scope and significance - Types of research - Research Process -
Characteristics of good research - Scientific method - Problems in research - Identifying
research problem - concepts, constructs and theoretical framework.
UNIT II
Hypothesis:- meaning - sources - Types - formulation Research design - Types - case
study - features of good design - measurement - meaning - need Errors in measurement
- Tests of sound measurement Techniques of measurement - scaling Techniques -
meaning - Types of scales - scale construction techniques.
UNIT III
Sampling design - meaning - concepts - steps in sampling - criteria for good sample
design - Types of sample designs - Probability and non-probability samples. Data
collection:- Types of data - sources - Tools for data collection methods of data collection
- constructing questionnaire - Pilot study - case study - Data processing:- coding -
editing - and tabulation of data - Data analysis.
UNIT IV
Test of Significance:- Assumptions about parametric and non-parametric tests.
Parametric Test - T test, F Test and Z test - Non Parametric Test - U Test, Kruskal
Wallis, sign test. Multivariate analysis-factor, cluster, MDS, Discriminant ananlysis.
(NO Problems). SPSS and its applications.
UNIT V
Interpretation - meaning - Techniques of interpretation - Report writing:- Significance -
Report writing:- Steps in report writing - Layout of report - Types of reports - Oral
presentation - executive summary - mechanics of writing research report - Precautions
for writing report - Norms for using Tables, charts and diagrams - Appendix:- norms for
using Index and Bibliography
Research Methods For Management