Retail Insurance & SMEs (Non-Life)

Background
The penetration of Retail General Insurance Products in the Indian Insurance Market is poised to grow with pricing for corporate covers bottoming out . Although the estimated market potential is quite high with increasing affluence in middle class and its high propensity to save. The low penetration of insurance products necessitates a thorough re-look into the way these products are currently marketed. It requires approaching the issue in an integrated manner, considering Marketing, Distribution, Technical and Regulatory issues together for individual segment. The programme is designed to take an integrated view of the issues involves in order to augment the market share of retail business in the insurance sector.

Objectives
This programme aims to enable the participants to:

• Appreciate the concept and significance of Retail & Personal lines Insurance in the emerging scenario and have knowledge of products and Distribution Channels of Retail Insurance

• Ascertain utility of Market Research in Retail and personal lines Insurance

• Understand the importance of Communication and Customer Relationship in Retail

Insurance

• Prepare initiatives in Retail Insurance

Contents
• Retail Insurance: Concepts and Issues

• Market Segmentation and Product Range

• Business Process Improvement and Retail/ Personal Insurance

• Regulatory Environment

• Customer Relationship Management

• Importance of Market Research

• Pricing of Retail Insurance Products

• Process of Retail & Personal Product Development

• Internet and E-commerce in retail and Individual sector

• Customer Satisfaction in Retail Insurance