Search Engine Optimization

1. Introduction to SEO

Learning Objectives- In this module, you will understand overview of Search Engine Optimization covering areas such as the how a search engine works, factors affecting rankings, history of SEO etc.

Topics- How SEO can be beneficial to a business, How search engine works, Four dimensions of SEO, Important factors affecting rankings, History of SEO, SEO relateddefinitions.

2. Keyword Research & Competitive Analysis

Learning Objectives - In this module, you will learn about the process of doing keyword research and the importance it has in your overall SEO efforts.

Topics- Create and expand initial seed list, Difference between short tail and long tail keywords, SEO Keyword Strategy, KW difficulty to help in KW prioritization, SERP opposition analysis, Which keywords to target?, Query types, Tools for KW Research.

3. On Page Optimization

Learning Objectives -In this module, you will learn about different factors that can be optimized on your site to make it more relevant to specific topics.

Topics -What is On Page optimization?, How to select domain name?, Page Naming and Folder Naming, Image Naming, Image Title and Alt Tags Creation,What are Meta Tags?, Redirection Tags, Heading Tags (H1 to H6), What is content writing?, Internal Linking, HTML, XML Sitemap creation.

4. Off Page Optimization

Learning Objectives -In this module, you will learn about importance of Off Pageoptimizationand some techniques that can be used.

Topics- What is Off Page Optimization?,Outboundand inbound Links, Why backlinks are important?, How to get backlinks? , Difference between follow and no follow backlinks, What is Google Page Rank?, How to increase Page Rank?, Search Engine Submissions, What is Off Page content writing?, Directory Submissions, Article writing and submissions, Pressreleasewriting and submissions, Types oflink building, Google's Disavow Tool.

5. Site Design & Architecture, Technical SEO

Learning Objectives- In this module, you will learn about the Site Design & Architecture and other aspects of Technical SEO.

Topics- Website Taxonomy, Internal Linking Structure, Site and Search Architecture, Bread Crumbs, Blog Architecture, Links in body vs navigation links, Robots.txt.

6. Local SEO

Learning Objectives- In this module, you will learn how to optimize a business site for a business which has local physical presence.

Topics- Introduction to Local Search, Local Search Ranking Factors, Optimizing Local Presence.

7. SEO Site Audits

Learning Objectives- In this module, you will learn what factors to consider while carrying out a SEO audit.

Topics- Introduction to Site Audits, Content and Crawl issues, Sitemap, Robots.txt and Canonicalization issues, Information architecture, Internal link and Inbound link issues, On Page and Site Speed Issues, SEO Audit.

8. Critical Algorithm Updates & SEO Tracking

Learning Objectives- In this module, you will learn about the critical Google algorithm updates over the years and how they have affected SEO.We would also learn how SEO efforts and measured over a period of time.

Topics- How the Panda update changes SEO?, Penguin Update, Hummingbird Update, Mobile Friendly Update, Tracking SEO Performance.