seo training

seo concepts,


SEO Introduction• Internet and Search Engine Basics• Internet Marketing• Importance of Internet Marketing• Types of Internet Marketing Methods• Importance of Search Engines• SEO is an Art or Science• How the search engine works?• Understanding the SERP• Using Search Operators• Google Search Engine Architecture• Search Engine Algorithms• Google Algorithm Updates• Page Rank Technology• Panda Update and its Importance• Latest Updates about SEO Algorithms• Google Web Masters ToolsBasic Keywords Research• Introduction to Keyword Research• Business Analysis• Types of Keywords• Keyword Research Methodology• Keywords Analysis Tools• Competition Analysis• Preparing a Keyword List for Project• Localized Keywords ResearchAdvance CourseOn-Page Optimization (Onsite)• Basics of Website Designing / Development• Essentials of good website designing• HTML Basics for SEO• Usability and User Experience in Website• Onsite Optimization Basics• Importance of Domain Names and Value• Domain Selection• Website Structure and Navigation Menu Optimization• Coding Best Practices• Filename Optimization• Title Tag Optimization• Keywords• Keyword Density Analysis• Keywords Research in Various Search Engines• Meta Tags• Meta Tags Optimization• Headers Optimization• SEO Content Writing• Optimizing SEO content• Page Speed Optimization Tool• Anchor Links Optimization• Internal Link Strategy• Iframes / Frames effects on SEO• Header and footer• Header optimization with tag line or catch line• Footer Optimization• Creating an HTML and XML sitemaps• URL Rewriting Techniques (301, 302)• Canonical / 404 Implementation• HTML Validation using W3C• Google SEO Guidelines• Search Engines V/S directory• Major search engines and directories• Google Page Rank• Google Sandbox effect• Website Architecture• Hosting Selection• How the Search Engine works• Heat map of Home page