Training Program in Mass Media research & Planning

Media professionals have to take instant decisions which should be informed ones and therefore, they need to be involved in research. The mass media research may seek answer to such question as to what are the advertisements that readers read most often in newspapers? What are the elements of a successful magazine cover page? What type of format a radio news and current affairs should adopt? Why a current TV serial is is not performing as well as expected? And so on. In other words, the mass media researcher has to find out among other things what the people would like to read, listen or view.

Syllabus Communication:

-Evolution and Development
-Elements
-Sources
-Models
-Methods
-Two Step Theory
-Leaders and Legitimizes
-Agenda Setting
-Communication Barriers
-Feedback and Feed forward
-Social communication
-Media and Social Change
-Organization Communication
-Nature
-Network
-Communication Behavior
-Innovation in Organization
-Practical exercises.
-Communication Resarch
-Approaches
-Empirical
-Behavioral
-Methods
-Quantitative
-Qualitative
-Design
-Hypothesis
-Questionnaire -Sampling
-Data collection, Management and Analysis
-Applied Communication Research
-Television
-Mood induction effects of news program
-Impact of social identity attachment of journalist on news selection and production
-Bias in reporting and response
-Advertising effects on child's cognitive formation
-Cartoon TV and character formation
-Radio
-Audience Research
-Exploratory audience research
-Impact studies
-Response studies
-Film
-Effects of sex and violence in movies
-Perception impact of double meaning dialogues
-Identification with positive characters
-Personality effect on character perception
-New Media: Interactivity and Impression Formation
-Cognitive response to animation
-Emotional response to accidental exposure to undesirable material in search engines
-Internet: addiction and dependency
-Computer usage and social isolation
-Computer usage and personal space
-Media Response
-Citizen Nationalism
-Psychological effect of media context, from and technology
-Virtual versus actual truth
-Media and self image
-Media and context perception
-Credibility crisis