Tourism planning and management

UDG - Universitat de Girona. Màsters Oficials

Master

In Girona (Spain)

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₹ 244,336.17 VAT incl.

*Indicative price

Original amount in EUR:

2,748 € 2,800 €

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Description

  • Type

    Master

  • Location

    Girona (Spain)

  • Duration

    1 Year

  • Credits

    60

University postgraduate degree in tourism planning and management

Official Master's degree that looks at advanced knowledge of strategic management, innovation, marketing, territory planning, economy, finance and legislation - all of which are necessary for planning and managing tourism activities. It lasts a year and is focused on research and professional development.

Facilities

Location

Start date

Girona (Spain)
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Start date

On request

About this course

European bachelor's degree or equivalent, which must be accredited if it was gained abroad. Specialising in: tourism, types of humanities, economics, legal and business.

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Subjects

  • Technological management of touristic information
  • Destination branding and image
  • Sustainable development of tourism
  • Financial management of destinations
  • Financial management of touristic products
  • Management Skills
  • DMO management and control
  • Touristic management of urban destinations
  • Touristic landscape and territory planning tools
  • Networks and governance of tourism
  • Territorial information analysis techniques
  • Consumer segmentation and behaviour
  • Development of touristic products
  • Entrepreneurship
  • Creativity and innovation
  • Establishing prices
  • Marketing budgets
  • Operative management of touristic projects

Course programme

The Master's degree offers two options for specialising:<br /> <ul> <li>Specialising in Development of touristic products (taught in English) </li> <li>Specialising in: Touristic destination management (in Spanish)</li> </ul> The Master's degree includes 24 subjects, of which 21 are compulsory and three are optional. External work experience must be done.
  • Destination development
  • Sustainable development in tourism
  • Economic management for tourist destinations
  • Financial management for tourism products
  • Management skills
  • Qualitative techniques
  • Quantitative techniques
  • Tourismology
  • Practical placement
  • Master's thesis
  • Management technology for tourist information
  • Image and branding in destinations
  • Management control of a DMO
  • Tourism management for urban destinations
  • Tools for land planning and landscape tourism
  • Networks and governance in tourism
  • Techniques in spatial analysis and information
  • Consumer behaviour and segmentation
  • Tourism product development
  • Entrepreneurship, creativity and innovation
  • Pricing and the marketing budget
  • Operational management for tourism projects
  • Recruitment in the development and management of tourism products
  • Marketing tourism products

Additional information

The master's degree price for foreign students non residents in Spain, non nationals from EU, Iceland, Norway, Liechtenstein, Switzerland or Andorra is € 65,41 per credit ECTS. Year 2013-2014.

See related categories

Tourism planning and management

₹ 244,336.17 VAT incl.

*Indicative price

Original amount in EUR:

2,748 € 2,800 €

The best Tourism Management courses

See all

See all